Captions for Web Vids is Growing Biz: PLYmedia in Deals with Brightcove, Kit, Livestream, Ooyala, Kaltura, others

By on 06/21/2010 10:21 AM @beet_tv

PALO ALTO, California (via video Skype) — Demand for closed captions on Web videos is increasing as publishers seek audiences in new markets.

Palo Alto-based company PLYmedia could be poised to have a big impact in the space.

In addition to the opportunity created by companies seeking to reach audiences around the world, in the United States, captions on Web programming could be greatly expanded by the passage of legislation before the U.S. Congress; Brian Stelter reports in today's New York Times.

Unlike the Google translation technology that has been recently integrated in YouTube, PLYmedia creates captions in real time with a network of human translators. 

The company claims its captions are nearly 99 percent accurate.

From a human-generated caption, the company has an automatic translation service, which is not as accurate.  The company is integrated with several video platform companies, including Brightcove, Ooyala, Kaltura, Kit Digital and Livestream. 

PLYmedia will be providing captioning for our Beet.TV Online Video Roundtable on 6/22 with live translations into Mandarin, Japanese, French, Spanish, and Hebrew. PLYmedia is integrated with Livestream, which is carrying the Webcast.

On Friday, we interviewed Matt Knopf, VP of Business Development for PLYmedia, in his Palo Alto office. We conducted the interview via Skype video.

The company also provides text transcriptions of videos which greatly enhance search SEO, Knopf says in this interview.

Andy Plesser, Managing Editor

Recent Videos
image
Horizon Media Tests ‘Advanced TV’ Ad Targeting: Campanelli

AUSTIN — Media agency Horizon Media doesn’t think true programmatic ad buying is coming to television any time soon – but that isn’t stopping it from trying out some of programmatic’s techniques to understand ad targeting better nevertheless. Horizon Media national TV SVP David ...

image
The Economist Shakes Up The White Paper: Sukacheva

AUSTIN — Over the years, when most people have talked about The Economist’s online strategy, discussion has centered around its access model. Right now, that is three free articles a week – but this is not the only horse the publisher has in the race. The Economist Intelligence Unit (EIU) ...

image
Media Agency of the Future is Based on Advisory Model, Interpublic CEO Michael Roth

Keep your head down, stay focused and be competitive. That’s the advice of media industry veteran Michael I Roth, Chairman and CEO of Interpublic in this interview on the changing nature of the advertising business. “Don’t worry about this job, or someone else’s. Keep your head down ...

image
Mobile Video Ads Going Prime-Time: Opera Mediaworks CEO

AUSTIN — The online advertising world is fast moving from the medium screen to the small one. As it does, it can nevertheless recapture some of the advertising benefits boasted by the TV before them, says a mobile ad tech boss. “Mobile is now the first screen,” Opera Mediaworks CEO Mahi ...

image
CNN, the Economist, Financial Times, Reuters, the Guardian Join Programmatic “Coop” powered...

AUSTIN — Earlier in March, The Guardian announced it was leading a coalition including CNN International, the Economist the Financial Times and Reuters to pool their ad inventory for programmatic international sale. The exec whose company powers the so-called Pangea Alliance says such comings ...

image
Online Video Exploding Globally and Starcom’s Amanda Richman Explains Why

AUSTIN – Online video is showing dramatic growth.  It is by far the fastest growing ad medium. In a closely watched quarterly report titled  Advertising Expenditure Forecasts, the big media agency ZenithOptimedia has just reported that online video grew last year at a blistering rate of 34% to ...

image
AOL CEO Armstrong Looks Ahead to a Consumer-Centric Economy

If you heard the economy was about to go in to “reverse”, you would probably be pretty worried. But consumers should actually welcome the coming era with open arms, according to AOL CEO Tim Armstrong – for, what he dubs “the reverse economy” will leave them richer. ...

image
Branded Content Key Focus of Digital Media, BoA Says

AUSTIN — Advertising has moved well beyond the thirteen-week cycles of the past and into branded content as the focus for the future, says Anne Finucane, Global Chief Strategy and Marketing Officer at Bank of America, in this interview with Beet.TV. “What’s here to stay is being able to ...

image
Ogilvy’s Shelly Lazarus on Long-Term Career Success

When advertising veteran Shelly Lazarus began her career more then 40 years ago, marketers dreamed then about truly being able to communicate one to one with customers. Now, that’s a reality and presents an enormous opportunity for the industry and those leading the digital charge. “When I was ...

image
Horizon CEO Koenigsberg on the Transformation of the Media Agency

AUSTIN — The new media agency of the future needs a “white canvas mindset” says Bill Koenigsberg, President and CEO of Horizon Media, in this interview with Beet.TV. “With the way the world is changing so fast, each day you need to come in and paint a new picture. You have to keep ...

image
Starcom’s CEO Donohue & “New Establishment” Brand Airbnb

AUSTIN — One of the benefits of working with “new establishment brands” is they come to media planning without any baggage attached to them that iconic marketers often have to deal with, says Lisa Donohue, CEO at Starcom USA, in this interview with Beet.TV. As an example, she points to ...

image
Can The HuffPost Show Fill Colbert’s Gap, All The Way To Cable?

AUSTIN — With two of broadcast TV’s satirical news-meisters heading to pastures new this year, is online video yet in a position to move in and occupy the space? We may find out on April 3. That’s when Huffington Post launches The HuffPost Show – but, in time, the online media ...

loader