The consumption of online video news and information clips in the U.S. has doubled over the past 12 months, to 565 million video views in May up from 277 million last May, according to comScore.
While the increase in new views tracks closely to a doubling of total video views, news videos are seen by a bigger percentage for the Internet audience, now 34.2 percent, which is up from 31.8 last May.
News on the Web is booming for the Associated Press, the world’s biggest news organization, which produces some 45 clips daily for distribution on the Web and to television partners and Web sites.
In January of last year, we spoke with the AP’s Bill Burke about online video news and the AP’s alliance with YouTube. At the time, the AP had 77 million views on its YouTube channel, today it has 430 million views.