Meet Verizon Wireless Spokesperson John Johnson, A Viral Video Sensation with 500K Views

By on 06/06/2010 10:34 PM @beet_tv

With half a million views in four days, John H. Johnson, a communications exec. for Verizon Wireless has become a Web video celeb for uttering these 10 words on camera: Verizon has "no plans to carry the iPhone in the immediate future."

By chance, I ran into John on Tuesday afternoon at the opening of the Wall Street Journal's All Things Digital conference at the Terranea resort near LA.

I had interviewed him at last year's D and figured we should sit down for a follow-up. 

I asked him about the much speculated support of Apple devices by Verizon, and he offered a definitive response, the first time the company had commented on the record on the subject.  

Later that night on stage, Apple CEO Steve Jobs declined to comment on potential new carriers for the Apple iPad or iPhone in the U.S., beyond AT&T. 

For weeks, many industry observers have speculated that Apple would announce Verizon support for a new generation iPhone at tomorrow's big developer conference.

The timing of my little scoop was perfect.

I published the four-minute video on Beet.TV on Wednesday at about 7:30 p.m. Eastern time.  Almost immediately it went up on Techmeme and it took off in viewership from there.

Many sites and blogs linked to the story and used the embed code, including the Huffington Post, CNET, Silicon Alley Insider, the Examiner, Gizmodo, MacRumors, 9-5 Mac, Venture Beat, The New York Times, San Francisco Chronicle, and hundreds of mentions on Facebook and Twitter. 

For little Beet.TV, this is by far our biggest hit 

As of  Sunday night at 10:00 pm, we have had over 500,000 video views served by Blip.tv, our primary service provider.  Most of our 1,900 videos get under 1,000 views.  We've had a few hits, but nothing of this magnitude.  It's been thrilling watching the numbers continue to rise.

We are proud of this scoop.  It was good luck to connect with John by chance.  And, I was extremely fortunate to be on the scene and to have press credentials to cover this extraordinary event.  So many great interviews from the the conference published, and many more to come.

Production Note: I shot the interview on my $650 Canon Vixia and sent the tape via UPS overnight to my editor Joe Bonacci in our New York newsroom.  He edited on FinalCut and put the video up on Blip.tv.  Nice bonus for our current sponsor YuMe whose in-stream ads travel with the embedded video.

Please see the tally of views on the Blip.tv dashboard pasted below.  This from 6/6 at 10:00 ET:

Verizon.blip

Andy Plesser, Managing Editor 

Recent Videos
image
BrightRoll’s DoubleClick Google Enables YouTube Programmatic Buys

Programmatic video ad platform BrightRoll is integrating its systems with Google’s DoubleClick Ad Exchange, enabling buying of video ads on Google’s YouTube via “programmatic” methods from the BrightRoll end. “The DoubleClick bid manager has been a buyer on our marketplace for ...

image
Dolby Readies Deeper Color Palette for Video w/ Amazon, Sharp, others

LAS VEGAS — Can Dolby do for eyes what it’s done for ears? The San Francisco-based firm is best known for its audio developments, but recently unveiled Dolby Vision, its system for encoding pictures with more colors, brightness and more dynamic range than the current TV grading standard. ...

image
Viacom’s Spina Wants Unified Social Data Measurements

A single currency for measuring the impact of social interactions with brands would help eliminate confusion in the marketplace, says Viacom Media Networks’ integrated marketing EVP. “There’s a collection of third-party data reporters in addition to first party,” Dario Spina tells ...

image
Video Ads Changing Faster In EU Than US: Videology’s Gaskamp

LAS VEGAS – America’s patchwork TV provider landscape means linear’s move to data-driven digital ad trading is not happening as quickly as in some other parts of the world, says video ad tech vendor Videology. “We’re very complex (in the US), there’s a lot of people ...

image
Group M’s Xaxis Goes Large With TV-Synced Two-Screen Ads

LONDON — More advertisers may soon buy synchronized video ads on multiple digital screens to continue reaching TV viewers distracted by secondary devices. Group M’s data and audience unit Xaxis has already operated the scheme, dubbed Xaxis Sync, in the Netherlands, buying social mobile ads ...

image
Buying Video Traffic Is Not A Four-Letter Word: Taboola’s Silberstein

Publishers and brands spend a lot of money trying to draw audiences from other sites and services, whether through social awareness-raising or through marketing efforts. But what audiences do on your site depends very much on where they came from, says an exec from a content discovery engine. ...

image
A Revolutionary Apple TV? Don’t Expect too Much, IDC Analyst Greg Ireland

LAS VEGAS – Over the past four  years,  speculation has been rampant about the entrance of a new Apple hardware/software solution that will revolutionize the IPTV and gaming businesses. But it’s not going to happen, cautions industry analyst Greg Ireland, Research Manager at IDC, the this ...

image
Ericsson Taps Elemental Technologies for “Virtualized Encoder”

LAS VEGAS  –   As part of Ericsson’s expansion into cloud-based video encoding with its “Virtualized Encoder Solution,” it has tapped Portland, Oregon-based Elemental Technologies, the companies announced at the NAB Show. We sat down with Ericsson’s Giles Wilson, Head of TV ...

image
Qualcomm is Shipping MPEG Dash Enabled Chips on All Android Devices

LAS VEGAS –  Semiconductor manufacturer Qualcomm is now shipping all Android devices with MPEG Dash implementations — and some phone manufacturers (OEM’s) are enabling the new video streaming standard, says Aytac Biber, Video Technology Product Manager, in this interview with Beet.TV Aytac ...

image
Ooyala Taps Microsoft Azure for Cloud Solutions

LAS VEGAS – Ooyala, the digital video services company, which has been expanding its offering as a “TV Everywhere” platform for big broadcasters including Univision, has entered an agreement with Microsoft for its Azure, cloud-based platform, explains Jonathan Wilner, VP for Products, in ...

image
Microsoft Unveils Skype TX, a Studio-Grade Solution for Broadcasters

LAS VEGAS – As television, digital, radio and even live events come together, Skype has found a place in the middle of that convergence, connecting people worldwide via live television and digital, says Angie Hill, general manager of consumer marketing at Skype, in this interview with Beet.TV at the 2014 ...

image
UGC-Based Broadcast is #1 New Syndicated Show in U.S.

LAS VEGAS – The manpower and resources behind local news have shrunk but the time frames have not, leading to a lot of repetition in news programs, says Phil Alvidrez, executive in charge of production for RightThisMinute, a TV show that publishes online video content – and tells the story behind it – ...

loader