Meet Verizon Wireless Spokesperson John Johnson, A Viral Video Sensation with 500K Views

By on 06/06/2010 10:34 PM @beet_tv

With half a million views in four days, John H. Johnson, a communications exec. for Verizon Wireless has become a Web video celeb for uttering these 10 words on camera: Verizon has "no plans to carry the iPhone in the immediate future."

By chance, I ran into John on Tuesday afternoon at the opening of the Wall Street Journal's All Things Digital conference at the Terranea resort near LA.

I had interviewed him at last year's D and figured we should sit down for a follow-up. 

I asked him about the much speculated support of Apple devices by Verizon, and he offered a definitive response, the first time the company had commented on the record on the subject.  

Later that night on stage, Apple CEO Steve Jobs declined to comment on potential new carriers for the Apple iPad or iPhone in the U.S., beyond AT&T. 

For weeks, many industry observers have speculated that Apple would announce Verizon support for a new generation iPhone at tomorrow's big developer conference.

The timing of my little scoop was perfect.

I published the four-minute video on Beet.TV on Wednesday at about 7:30 p.m. Eastern time.  Almost immediately it went up on Techmeme and it took off in viewership from there.

Many sites and blogs linked to the story and used the embed code, including the Huffington Post, CNET, Silicon Alley Insider, the Examiner, Gizmodo, MacRumors, 9-5 Mac, Venture Beat, The New York Times, San Francisco Chronicle, and hundreds of mentions on Facebook and Twitter. 

For little Beet.TV, this is by far our biggest hit 

As of  Sunday night at 10:00 pm, we have had over 500,000 video views served by, our primary service provider.  Most of our 1,900 videos get under 1,000 views.  We've had a few hits, but nothing of this magnitude.  It's been thrilling watching the numbers continue to rise.

We are proud of this scoop.  It was good luck to connect with John by chance.  And, I was extremely fortunate to be on the scene and to have press credentials to cover this extraordinary event.  So many great interviews from the the conference published, and many more to come.

Production Note: I shot the interview on my $650 Canon Vixia and sent the tape via UPS overnight to my editor Joe Bonacci in our New York newsroom.  He edited on FinalCut and put the video up on  Nice bonus for our current sponsor YuMe whose in-stream ads travel with the embedded video.

Please see the tally of views on the dashboard pasted below.  This from 6/6 at 10:00 ET:


Andy Plesser, Managing Editor 

Recent Videos
Native Advertising Powering Profitability for The Onion…along with Donald Trump

COLOGNE –  Native or custom advertising units, is powering profitability for the Chicago-based satirical publisher The Onion, says CEO Mike McAvoy, in this interview with Beet.TV at DMEXCO last month. Big marketers including Ford are on board  with custom campaigns.  The business of display does ...

Starcom MediaVest is Powering Clients with Expanding DMP Solution

COLOGNE –  Putting the power of data management into the hands of its clients, is the primary genesis of the Publicis’ DMP offering, explains Armel Bursaux, Data and Analytics Director of Starcom MediaVest, in this interview with Beet.TV last month at DMEXCO. SMG parent Publicis announced its ...

The Expansion of MediaLink, CMO Dee Salomon Explains

COLOGNE – Known in the media and adtech industries as a powerful networker, with glitzy parties in Cannes and at CES, MediaLink is expanding with dedicated practices around programmatic advertising, a content creation unit and a very active role in many of the current agency reviews, explains Dee ...

NBCUniversal Now Ramping Up Its Programmatic Video Sales Via Private Deals

NBCUniversal is ramping up its programmatic video sales via private deals, but it’s not selling video inventory on open exchanges. “It’s our most prized asset, “ says Aaron Radin, SVP-Partnerships and Portfolio Products at NBCUniversal, in an interview with Beet. TV. “It’s the core asset of the ...

Advertisers Need More Transparency And Security: AudienceScience’s Bernard

COLOGNE — Advertising technology platforms are giving advertisers and ad buyers unprecedented and ever-greater abilities to plan, control, buy and monitor their digital ad campaigns. But with this new power comes, also, degrees of complexity. For starters, now that advertisers rely on more and more ...

Automation Can Be Inefficient: FreeWheel’s Rooke

COLOGNE — Programmatic ad-trading technology has been used to automate and refine the process of buying and selling online display ads. Now it is also making in-roads to online video. Next, many hope it will similarly revolutionise TV advertising. But is programmatic automation really all it’s ...

Common Measurement Is A Smokescreen: FreeWheel’s Heller

COLOGNE — These days, a plethora of advertising technologies gives brands analytical insight in to a whole array of campaign data points. As the tech burgeons, many advertisers, scratching their head at all the results, speculate about combining those data in to a single score. But that would not be ...

Digital Content Must Be Consumer-Centric: Conceptbakery’s Dorfler

COLOGNE — According to one local ad exec, Germany’s business culture emphasizes efficiency and planning up front, which minimizes the risk of failing. It’s very different from the ethos of some U.S. companies, which tend to try out several ideas to see what sticks. However, while risky, that ...

Programmatic Will Increasingly Be Tied to Content: Performics’s Kahn

COLOGNE — Consumer intent has become the most important variable for marketers to tap into, according to Michael Kahn, CEO of the Publicis-owned performance marketing agency Performics. “I believe that the marketing world has moved from a post-awareness world to one fully focused on consumer ...

Content and Creativity Is Coming to the “Machine-Driven World” of AdTech, AOL’s Bob...

Programmatic advertising has been in the spotlight for the past two years.  Now it is the integration of creativity and content into the “machine-driven”world of adtech that is essential says Bob Bejan, Global Creative Executive Director of AOL in this interview with Beet.TV Bejan, who joined ...

Native Video Is Fastest Growing Format in Mobile Advertising: AdColony’s Yang

COLOGNE — Native video is the fastest growing format in mobile advertising today, according to Nikao Yang, SVP-Global Marketing and Business Development at AdColony, a unit of  Oslo’s Opera Mediaworks. “Publishers are looking for new innovative ways to monetize their content feeds,” he ...

How French Agencies Must Limit Ad Targeting: SFR’s Vignon

COLOGNE — The ad director of one of France’s biggest telcos has explained how French operators can sometimes be hamstrung by rules when it comes to new-wave ad tech and digital targeting. “We have a legal question,” according to Luc Vignon, the director of SFR Regie, the ad sales ...