Microsoft believes its Xbox game console can take marketers’ messages to consumers beyond gaming’s traditional hardcore audience. “The fastest-growing demographic on Xbox today is females aged 18 to 39, who happen to be the chief decision makers on purchases in most households around the ...

CANNES – Time was, the term “mobile” could be used to describe a swathe of devices. But now the market is so rich with portable gadgets, it’s time to get more granular, according to Adobe digital marketing SVP and GM  Brad Rencher. “A lot of people are still lumping smartphones ...

CANNES – Look out, world. Having quickly become the planet’s most-visited newspaper website, Mail Online plans to ramp up its digital video offering beyond its core categories of entertainment, lifestyle and breaking world news. “We’ll continue to expand the types of video programming ...

CANNES – Using biometric tracking, AOL has begun testing emotional reactions to ads via a partnership with technology firm Realeyes, says Mihkel Jäätma, Managing Director of Realeyes during an interview with Beet.TV at Cannes. The company’s facial recognition software can measure the level of ...

CANNES – AOL is working with brands such as LG and Heineken on its new neuromarketing platform that aims to measure emotional reaction to video ads, says Rene Rechtman, SVP of AOL International. This sort of measurement can help brands better understand whether their creative is actually connecting ...

CANNES – Mariane Pearl,  who is spearheading a global advocacy group for woman called Chime for Change, will launch a global news site about women with correspondents from locations around the globe, she says in this interview with Beet.TV.  She will serve as managing editor. She says that the ...

CANNES – “Women around the world really are making huge use of digital media in every way,”  says feminist activist Gloria Steinem. With the growth of digital media, the message of the women’s movement is able to be spread more and more, particularly with the creation of MAKERS.com – ...

CANNES – Launched in February 2012, MAKERS.com – a digital platform dedicating to telling the stories of the “trailblazing women” and a joint initiative by AOL and PBS – sees 1.5 million visitors a month, and 48 percent are men, says executive producer and founder of MAKERS.com Dyllan ...

The notion of “video viewability” is quickly becoming an important standard in the online video advertising business. That’s why a group of digital video companies recently introduced a solution called Open VV, for Open Video View, that works with in-stream video ads and determines how much ...

Following Digitas’ NewFront announcement last month with The Huffington Post that they will partner to provide real-time content distribution, Sprint will become the first Digitas client for this native ad distribution. Sprint has partnered with IGN.com at this year’s Electronics ...

With Microsoft’s May 21 announcement about the upcoming release of Xbox One, the successor to Xbox 360, CEO and Founder of Furious-Minds Ashley J. Swartz says Microsoft is clearly deploying an entertainment platform rather than a gaming platform. During the presentation, gaming wasn’t mentioned ...

Nearly three-quarters of ad dollars flowing into online video is coming from TV money, according to a new study from AOL’s global branded content platform Be On. In addition, the brand, media and creative agencies surveyed said that while TV is a strong awareness driver, they can achieve more scale and ...