SAN FRANCISCO — The tablet computers, which provide a more engaging, extended interaction with content, akin to reading a book or magazine, could be a big boon to publishers, says Chris Anderson, editor in chief of WIRED and author.
In this interview with Daisy Whitney, Beet.TV Senior Producer, he says that the high engagement and the opportunity for detailed user reader metrics could price advertising on tablets on par with display ads in print publications.
Different from Web browsing, the tablets work offline with downloaded content. He envisions a system where readers' interactions on the tablet are sent back to publishers for more effective programming and targeted ads.
Anderson spoke yesterday at the AdTech San Francisco conference. We caught up with him after his address.
Andy Plesser, Executive Producer