BBC Newsroom Chief on the Evolution of Web Video Reportage — The Power of “Show and Tell” Reporting from Kyrgyzstan

By on 04/08/2010 8:09 AM @beet_tv

LONDON — Video news reporting for the Web, different than conventional television news, is quickly evolving and the BBC is innovating in a variety of forms including one which the newsroom calls a "show and tell."

Recently in London, I spoke with Mary Hockaday, Head of the BBC Newsroom, about video news reporting for the Web. 

She refers to an emerging format for correspondents on the ground to act as a sort of guide, providing an unscripted, personalized tour of the circumstances of a news story.

This form was dramatically on display in yesterday's report from BBC correspondent Rayhan Demytrie: a dispatch from the main square in Bishkek, Kyrgyzstan, site of the violent anti-government demonstrations.

About the circumstances of the historic report, Hockaday told me via email this morning:

"She is our BBC reporter there, so multimedia, she files regularly for the BBC Kyrgyz service but also for all our outlets when there is a news story of interest to wider audiences, as now.  It's a reflection of the BBC's commitment to foreign newsgathering that we have someone on the ground in places like Kyrgyzstan able to provide immediate, informed reportage and analysis."

The New York Times has assembled a report of video dispatches of yesterday's violent unrest from the BBC, YouTube, Reuters, the AP, and other sources.

In this interview, Hockaday outlines the elements for successful online video journalism, including "honest" headline writing, proper thumbnail selection, and value of "unmediated" video content.

I interviewed her at the offices of the Guardian newspaper, which hosted our Beet.TV event on March 8.

Andy Plesser, Executive Producer

Below: Screen shot of  BBC correspondent Rayhan Demytrie

Bbc.image

Recent Videos
image
Xaxis and the Wharton Future of Advertising Program Join Beet.TV for Video Series of Industry Influencers

Beet.TV has begun production of a 50-part series of personal interviews with noted advertising and media luminaries. These will be short videos of individuals who have impacted the course of the industry. Titled the “Media Revolutionaries,” the series is being co-produced with WPP’s Xaxis ...

image
It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni

FORT LAUDERDALE — After the discovery that some advertisers were paying for video ads which were not being viewed by actual consumers, the Media Ratings Council last year defined a standard for “viewability”. Now some brands are finding a link between increased viewability and improved ...

image
Content Indexing As Important As Traditional Data Collection: Veenome CEO

LAS VEGAS – The content that a viewer chooses to watch may be just as, if not more, important for targeting as traditional demographic data collected about said viewer, says Kevin Lenane, founder and CEO of Veenome. This concept, which Veenome focuses on, is termed the “viewing moment.” By ...

Screen Shot 2015-01-28 at 11.59.12 AM
AOL is Linking Content and Audience, Martinez explains

FORT LAUDERDALE – One of AOL’s goals these days is to help guide ad partners through the complexity of today’s digital marketplace, says Marta Martinez, Global Head of Video Sales, AOL Inc., at the Beet.TV executive retreat this past weekend. “A lot of my role is education and ...

image
Mediaocean Pursues Convergence Tools in 2015

FORT LAUDERDALE –  Media agency software giant Mediaocean has its sights set on convergence tools in 2015, says Cordie DePascale, VP Product & Partner Solutions at Mediaocean, at the Beet.TV executive retreat this past weekend. The company recently struck a partnership with Videology to integrate ...

image
TV Ads Could Be 10% Programmatic By 2017: AOL’s Ackerman

FORT LAUDERDALE — While so-called “programmatic” techniques for controlling, planning and trading online ads have gained traction in display advertising, the concept is slower to reach the same penetration in video and TV. But the prospect is set for wider adoption after a year in which ...

image
Programmatic Is Not Just For Real-Time: Videology’s Gaskamp

FORT LAUDERDALE — So-called “programmatic” ad-trading techniques may have come to market at the real-time bidding (RTB) end of the spectrum, allowing ad buyers and sellers to do business in real-time marketplaces – but that doesn’t mean they have to stay there. In this video ...

image
NBC Universal Launches Audience Targeting for TV

FORT LAUDERDALE –  NBCUniversal is betting big on the marriage of context and content to drive return on investment in ads, says Joe Cady, VP of Advertising at NBC Universal, at the Beet.TV executive retreat this past weekend. Earlier this month, NBC Universal launched an audience targeting platform ...

image
Time Goes Big on Video: Readies Large Manhattan Studio Complex

FOR LAUDERDALE – Time Inc has made an “unequivocal commitment to video,” says J.R. McCabe, SVP for Video, in this interview with Beet.TV To that end, the company is readying multiple studios on “thousands of feet” of soundstage in lower Manhattan.  Time will move into the new ...

image
The Media Revolution is an “Industrial Revolution,” Ashley Swartz

FORT LAUDERDALE – The massive changes in the way that date is powering advertising is transformative, akin to a sort of “industrial revolution,” says Ashley J. Swartz, industry analyst and founder of Furious Corp, in this keynote presentation at the Beet.TV executive retreat this past ...

Andrew Feigenson, Nielsen
Nielsen To Measure Smart TV’s In 2015: Feigenson

FORT LAUDERDALE — The coming digitzation of TV may seem set to pave the way for measuring audiences in a digital manner used to internet media houses – but Nielsen is stating its case for a panel-based approach it seems set to launch later this year. “We’re dedicated to having a solution ...

image
Publishers Should Personalize For ‘The Web Of One’: Taboola CEO

FORT LAUDERDALE — Personalization of web editorial experiences has been talked about for years, with few publishers deciding to let their readers customize their own editions. BBC News last week launched its most personalizable app to date, but content recommendation service Taboola‘s CEO says ...

loader