Anonymous Economist Writers Get Initials on Posts — New Technology Blog Launches Today

By on 03/22/2010 11:43 PM @beet_tv

LONDON –  The  lack of a by-line for  Economist writers provides a high degree of access, which is a big benefit in the reporting process, says Executive Editor Daniel Franklin in this interview with Beet.TV at The Economist's headquarters. 

While anonymity is strictly the rule for the print publication and related online stories, the editors have decided that blogs require some degree of identification and has added author initials to posts.

Franklin told me via an e-mail message that providing initials for blogs is "….a bit of a compromise: giving room for the personal nature of blogs while preserving The Economist as the prime persona."

Initials for authors were added in January to the publication's blogs. 

Today, the Economist launches its latest blog, one about technology titled Babbage, named after the nineteenth century English mathematician who is generally recognized as the father of computing.  

Technology and science writers around the world are contributing to the blog that is being edited in Washington, D.C. by Brendan Greeley, aka "BG."

"TS" has a story up which speculates about the buyers of the Apple iPad. Smart money would peg the writer as being Tom Standage, business affairs editor.  

Andy Plesser, Executive Producer

Recent Videos
Netherlands Leads Europe For Programmatic Video: IHS Study

COLOGNE — When it comes to technology adoption, conventional wisdom goes that the UK, France and Germany – in that order – tend to take on new practices ahead of the continent’s pack. But that belief has been up-ended by an IHS research report which shows another country leads the ...

The Growth of Addressable Television will Be Powered by Media Agencies, GroupM’s Gotlieb

Addressable TV, the sending of TV ads to specific cable or satellite boxes, is developing but its growth is limited by supply.   MSO’s including AT&T DirecTV, Cablevision and others offer only two-minutes per hour. But that is going to change. It will be driven by media agencies who will buy ...

Mike McAvoy, The Onion
Native Advertising Powering Profitability for The Onion…along with Donald Trump

COLOGNE –  Native or custom advertising units, is powering profitability for the Chicago-based satirical publisher The Onion, says CEO Mike McAvoy, in this interview with Beet.TV at DMEXCO last month. Big marketers including Ford are on board  with custom campaigns.  The business of display does ...

Armel Bursaux, SMG
Starcom MediaVest is Powering Clients with Expanding DMP Solution

COLOGNE –  Putting the power of data management into the hands of its clients, is the primary genesis of the Publicis’ DMP offering, explains Armel Bursaux, Data and Analytics Director of Starcom MediaVest, in this interview with Beet.TV last month at DMEXCO. SMG parent Publicis announced its ...

The Expansion of MediaLink, CMO Dee Salomon Explains

COLOGNE – Known in the media and adtech industries as a powerful networker, with glitzy parties in Cannes and at CES, MediaLink is expanding with dedicated practices around programmatic advertising, a content creation unit and a very active role in many of the current agency reviews, explains Dee ...

NBCUniversal Now Ramping Up Its Programmatic Video Sales Via Private Deals

NBCUniversal is ramping up its programmatic video sales via private deals, but it’s not selling video inventory on open exchanges. “It’s our most prized asset, “ says Aaron Radin, SVP-Partnerships and Portfolio Products at NBCUniversal, in an interview with Beet. TV. “It’s the core asset of the ...

Advertisers Need More Transparency And Security: AudienceScience’s Bernard

COLOGNE — Advertising technology platforms are giving advertisers and ad buyers unprecedented and ever-greater abilities to plan, control, buy and monitor their digital ad campaigns. But with this new power comes, also, degrees of complexity. For starters, now that advertisers rely on more and more ...

Automation Can Be Inefficient: FreeWheel’s Rooke

COLOGNE — Programmatic ad-trading technology has been used to automate and refine the process of buying and selling online display ads. Now it is also making in-roads to online video. Next, many hope it will similarly revolutionise TV advertising. But is programmatic automation really all it’s ...

Common Measurement Is A Smokescreen: FreeWheel’s Heller

COLOGNE — These days, a plethora of advertising technologies gives brands analytical insight in to a whole array of campaign data points. As the tech burgeons, many advertisers, scratching their head at all the results, speculate about combining those data in to a single score. But that would not be ...

Digital Content Must Be Consumer-Centric: Conceptbakery’s Dorfler

COLOGNE — According to one local ad exec, Germany’s business culture emphasizes efficiency and planning up front, which minimizes the risk of failing. It’s very different from the ethos of some U.S. companies, which tend to try out several ideas to see what sticks. However, while risky, that ...

Programmatic Will Increasingly Be Tied to Content: Performics’s Kahn

COLOGNE — Consumer intent has become the most important variable for marketers to tap into, according to Michael Kahn, CEO of the Publicis-owned performance marketing agency Performics. “I believe that the marketing world has moved from a post-awareness world to one fully focused on consumer ...

Content and Creativity Is Coming to the “Machine-Driven World” of AdTech, AOL’s Bob...

Programmatic advertising has been in the spotlight for the past two years.  Now it is the integration of creativity and content into the “machine-driven”world of adtech that is essential says Bob Bejan, Global Creative Executive Director of AOL in this interview with Beet.TV Bejan, who joined ...