PALO ALTO, CA — With more than 400 million worldwide users, Facebook has become a critical partnership platform for media companies including all of the major television networks.

I traveled to Facebook's Palo Alto offices to sit down with Ethan Beard, the director of the Facebook Developer Network, to discuss how Facebook Connect works with broadcasters like ABC, CNN and Showtime, and the traffic jumps some of the partners have seen after integrating with Facebook Connect. 

Ethan told me that there are some 60 million users of Facebook connect.

This is the first in a series of three reports from Facebook.

Daisy Whitney, Senior Producer