Little 5Min is a Top Ten comScore Video Site — “We’re Google AdSense for video content,” CEO

By on 02/06/2010 7:07 AM @beet_tv

5Min, a small start-up with offices in New York and Israel, backed by Spark Capital, has landed the number 10 spot as most viewed video video property as measured by uniques, according to numbers released by comScore yesterday. 

comScore reported that 5Min had over 30 million uniques in December, just behind the Turner network.

Although 5Min has been called a how-to site and is often compared to Howcast and Videojug, 5Min does not create original videos, but is primarily a syndication engine that matches niche content with appropriate sites.  In some instances these are small video publishers seeking an audience or big ones like Scripps who want to efficiently distribute how-to food and gardening clips widely on the Web.

Earlier this week, I sat down with 5Min CEO Ran Harnevo for this chat about his business and the opportunity for big and small content creators to reach a big audience through his company's platform.

Ran calls 5Min the "Google AdSense for video content."

He encourages video content creators to produce "evergreen" content which can be consumed over time.

Andy Plesser, Executive Producer

Recent Videos
image
Cadreon’s Arun Kumar on Advanced TV and Why the AT&T DirecTV Acquisition Matters

Arun Kumar, global president of IPG’s Cadreon unit, sees AT&T’s acquisition of DirecTV as a watershed moment in a new era of television.  He says that the merger will mean more intelligent targeting of consumers with data on the household level. He says that inevitable evolution of the new ...

image
Taboola Adds AP To List Of Publisher Clients

In the battle of the content recommendation titans, the two leading contenders routinely trade new client announcements. Amongst the latest is Taboola, which says it will power content recommendations inside Associated Press’ mobile apps and websites. The deal is a two-year exclusive, meaning Taboola ...

image
Former P&G CMO: Fundamentals of Brand-Building Haven’t Changed

Despite the rapid pace of media and technology innovation, Procter & Gamble’s former top marketer Jim Stengel observes that the fundamentals of brand building haven’t changed. “A lot of companies lose sight of that,” says Stengel, who left P&G in 2008, in an interview with Beet.TV. ...

image
Integral Ad Science Raises $67 Million Round to Fund Expansion, Combat Ad Fraud & Viewability

Integral Ad Science, the New York-based tech company that describes itself as  “the leader in quantifying digital media quality” has raised $67 million: $27 million in venture funding from Sapphire Ventures and $40 million in debt financing from Silicon Valley Bank. In this previously published ...

image
14 Chinese Companies Now Among Top 100 Most Valuable Brands: Millward Brown

Going back a decade, when Millward Brown’s annual BrandZ study tracking the 100 most valuable global brands was first released, only one Chinese company made the list. Now there are 14, including the tech giants Tencent and Alibaba. “Most of them are big brands, but they’re not truly globalized brands ...

image
4C Insights Acquires Teletrax to Drive Addressable TV Ad Decisioning

CHICAGO — The latest incarnation of a leading TV-synced online ads enabler is coming in to focus, with the announcement, by ad data company 4C Insights, that it has raised funds to acquire Teletrax, aiming to beef up its activities in social and TV advertising. “We’re playing aggressively in ...

image
Video Ad Platform Jun Group Raises $28 Million In First Venture Round

The Jun Group, a New York-based video ad platform that places ads in custom video players on publisher sites and within mobile apps, has taken its first venture round since being formed in 2005, the company announced today. The company, founded in 205, has taken some debt financing and is profitable, CEO ...

image
Hearst CEO Swartz’ Career Advice: Follow Your Passion To The Top

Steven R. Swartz isn’t the only business reporter to make it big on the business side of reporting. Sequoia venture capitalist Michael Moritz wrote for Time magazine before making tech investments, for example. But he is one of the few to have risen to the very top of the company he has worked in for so ...

image
“It’s Going to Take a Village to Produce Creative”: Tribal’s Guest

CANNES — One consequence of the rise of data-driven marketing is brands creating tens of even hundreds of ads for various audience segments for a single campaign, not just two or three like in the old days. It’s “great from a sales perspective and not so great from a marketing cost perspective,” ...

image
Data is an “Enabler” of Creativity, JWT’s Jeffrey

When J. Walter Thompson’s Non-Executive Chairman Bob Jeffrey got his start in advertising, it was normal for agencies to present a single TV spot to prospective clients in order to prove their credentials. For example, at Chiat/Day, where he worked early in his career, they showed the “1984” Apple ...

image
Addressable TV will Provide Unprecedented Granularity, SMG’s Scheppach

CANNES — So-called “addressable TV”, in which TV sets can now speak back to broadcasters, are tantalizing with the promise of household-level ad targeting. But addressable TV is not just about more refined TV targeting – the device in the living room is one platform that will feed ...

image
Careers in AdTech Will be Powered by Digital Transformation, AOL CEO Tim Armstrong

Less than 10 percent of e-commerce and advertising is powered digitally —  but that will inevitably change. And the looming transformation will provides a twenty to thirty-year “tailwind” for the entire adtech and media industry which will mean vast opportunities for young people ...

loader