Thursday, January 28, 2010
The Guild Inks Deals on iTunes & Netflix, Web TV Academy Develops Standards
To lure more ad dollars and improve the quality of Web TV shows, the International Academy of Web Television is developing a set of best practices for Web TV creators, Beet.TV has learned.
While at the recent NATPE conference in Las Vegas I sat down with George Ruiz, a new media agent at ICM who also serves as secretary for the IAWT. He shared the details on the new guidelines the group is developing.
He also represents digital talent including Felicia Day, the creator and star of the award-winning and popular Web show “The Guild.” He said he just inked a deal for the first two seasons of "The Guild" to be distributed on iTunes and via streaming on Netflix.
Daisy Whitney, Senior Producer
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Apple has always been a hardware business. The iTunes Store (and OS X, and iLife, etc) have merely been accessories to encourage consumers to buy the hardware. If Apple were seriously in the business of selling content, they’d seriously lock down the content input methods. As it stands, I’ve never had a serious problem loading whatever digital content I’ve wanted to… not a problem caused by Apple’s policies, in any case.I did see it in the theatre after having seen it online and my reaction was decidedly that it was visually overwhelming. The cuts too fast to discern anything. My general impression was that it was to build excitement for an audience not familiar with Star Trek. I was left with a dissatisfied feeling in the theater. Anyone lurking on this site will want to see it via Apple HD download in order to really look at it.
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I am sure that Apple make more money through software now than hardware. Am I right?