Brightcove Has “TV Everywhere” Initiative

By on 01/25/2010 12:01 AM @beet_tv

Brightcove, the big online video services company, has announced an initiative to enable its customers to participate in the much anticipated initiative known as "TV Everywhere."

While this industry effort is mostly Comcast and Time Warner allowing cable subscribers to watch cable shows on their PC's wherever they travel, the bigger opportunity is for programmers to distributed content on a payment bases, outside of the cable ecosystem.

The key to making this happen is sophisticated authentication systems to make sure content is protected.  Today, Brightcove announced an agreement with a company called Ping Identify to supply these services.

We recently published a story about Irdeto, the big Netherlands-based authentication company that is active in TV Everywhere.

Here is a white paper on the topic from Brightcove.

For a perspective on the scope of TV Everywhere, we've published an excerpt from the Beet.TV Online Video Roundtable with comments by Brightcove co-founder and CTO Bob Mason. Asking the question is one of the event's moderators Rafat Ali, editor and publisher of paidContent.

Andy Plesser, Executive Producer

Disclaimer:  Brightcove is a sponsor of Beet.TV

Recent Videos
image
TV Ads Could Be 10% Programmatic By 2017: AOL’s Ackerman

FORT LAUDERDALE — While so-called “programmatic” techniques for controlling, planning and trading online ads have gained traction in display advertising, the concept is slower to reach the same penetration in video and TV. But the prospect is set for wider adoption after a year in which ...

image
Programmatic Is Not Just For Real-Time: Videology’s Gaskamp

FORT LAUDERDALE — So-called “programmatic” ad-trading techniques may have come to market at the real-time bidding (RTB) end of the spectrum, allowing ad buyers and sellers to do business in real-time marketplaces – but that doesn’t mean they have to stay there. In this video ...

image
NBC Universal Launches Audience Targeting for TV

FORT LAUDERDALE –  NBCUniversal is betting big on the marriage of context and content to drive return on investment in ads, says Joe Cady, VP of Advertising at NBC Universal, at the Beet.TV executive retreat this past weekend. Earlier this month, NBC Universal launched an audience targeting platform ...

image
Time Goes Big on Video: Readies Large Manhattan Studio Complex

FOR LAUDERDALE – Time Inc has made an “unequivocal commitment to video,” says J.R. McCabe, SVP for Video, in this interview with Beet.TV To that end, the company is readying multiple studios on “thousands of feet” of soundstage in lower Manhattan.  Time will move into the new ...

image
The Media Revolution is an “Industrial Revolution,” Ashley Swartz

FORT LAUDERDALE – The massive changes in the way that date is powering advertising is transformative, akin to a sort of “industrial revolution,” says Ashley J. Swartz, industry analyst and founder of Furious Corp, in this keynote presentation at the Beet.TV executive retreat this past ...

Andrew Feigenson, Nielsen
Nielsen To Measure Smart TV’s In 2015: Feigenson

FORT LAUDERDALE — The coming digitzation of TV may seem set to pave the way for measuring audiences in a digital manner used to internet media houses – but Nielsen is stating its case for a panel-based approach it seems set to launch later this year. “We’re dedicated to having a solution ...

image
Publishers Should Personalize For ‘The Web Of One’: Taboola CEO

FORT LAUDERDALE — Personalization of web editorial experiences has been talked about for years, with few publishers deciding to let their readers customize their own editions. BBC News last week launched its most personalizable app to date, but content recommendation service Taboola‘s CEO says ...

Screen Shot 2015-01-26 at 5.28.26 PM
Social News Distribution At NYT’s Forefront: Poorsattar

FORT LAUDERDALE — The New York Times wants to make a bigger deal out of getting its stories out to users of social networks. Last year’s leaked NYT Innovation Report flagged challenges with building audience using social, including insufficient use of Twitter by reporters and a Facebook account ...

image
Google’s 2015 Priority Is Securing Ads From Malware

FORT LAUDERDALE – The digital ad industry may be starting to get to grips with the problems of fraud and viewability, but next up is the creeping threat from nefarious code. “The big priority for us is switching everything over to Secure Sockets Layer (SSL),” Google’s head of media ...

image
“I am after remaking the premium TV marketplace,” Starcom MediaVest’s Tracey Scheppach

FORT LAUDERDALE  – Two decades in to the era of the TV set-top box, ad agencies are still not finding it easy to get access to good audience targeting data from viewers’ homes, says a marketing veteran. “There’s a lack of data,” says Tracey Scheppach, EVP, who leads innovation at ...

image
Think Beyond CTR For Video Measurement: Teads’ Daily

FORT LAUDERDALE — Video ad tech vendor Teads is getting ad buyers buzzing with its new take on video ad formats – letting specialist text publishers insert auto-playing video ads between their paragraphs. But how successful can this model be when readers can simply scroll past the video ads to ...

image
Xaxis Will Use More Private Marketplaces, Less RTB

FORT LAUDERDALE, Fl – Which way is the wind blowing in the “programmatic” ad space? Away from real-time bidding and toward private marketplaces, according to one leading light. The collection of techniques referred to as “programmatic” all essentially mean ...

loader