Getting site visitors to click on videos is a challenge for publishers. Many, including the Atlantic Monthly, are finding better success when videos are embedded in stories, rather than in separate video sections.
These are the comments of Scott Havens, who heads digital operations for the Atlantic. He was previously at Portfolio and Yahoo. He says that videos within some articles get 4-5 percent click through rates.
Following Scott's comments is Ben de la Cruz, who heads documentary videos at the Washington Post.
This an excerpt from the Beet.TV Online Video Roundtable in Washington from December 1, 2009. You can watch the entire program up on our Livestream channel.
Andy Plesser, Executive Producer
Posted on 12/27/2009 at 7:24 AM by Andy Plesser