“Social TV” is Here: Facebook Connect is Emerging as Powerful Catalyst for Video Views and Joost Integration Proves It

By on 11/18/2009 1:47 PM @

Facebook integration around video got its first high profile exposure with CNN and the Inauguration of President Obama, but the first was last year's collaboration with Joost.

A spokesperson for Facebook has told Beet.TV:

"Joost users who have connected their Facebook accounts continue to rank as most active group on the site. These users watch more videos, are more likely to participate in Joost.com's community, and are more likely to contribute comments about the site's video content."

Some metrics around the Joost/Facebook integration:

Since Joost implemented Facebook Connect in December 2008, the average Facebook Connect Joost user has watched +29% more videos and posted +6% more comments than the average Joost user who has not connected his or her account.

What's more, Joost's Facebook Connect users have invited +8% more friends, and have joined +16% more groups on average. 

    While Facebook Connect has demonstrated how social networking and video work together, Joost, the much anticipated video site, has fallen on hard times.  According to Nielsen, unique page views for Joost has dropped to 152,000 unique monthly viewers, down from 586,000 in June, a drop of -74%.

    Television has Gone Social

    The online video industry is moving closer to Facebook.  The latest example is ABC.com for its  "V" program. CBS.com has an initiative around CSI and the recent offering by Hulu.

    Great piece in Advertising Age by Brian Steinberg on this trend.  He uses the term "Social TV."

    Randi Zuckerberg on Beet.TV

    We were pleased to hook up with Randi Zuckerberg last week in San Francisco, where she was a speaker at the NewTeeVee Live event.  We have published our video today.

    Update: Nielsen reports that Facebook is the third largest video site, according to NewTeeVee.

    Andy Plesser, Executive Producer

Recent Videos
How Addressability Will Change TV Ads: 4C’s Neuhauser

So-called “addressable TV’, the ability to deliver personalized TV ads to individual households, is set to revolutionize the business – if only it can get off the ground in earnest. “There’s a lot of talk about addressable TV. The market is trying to look for what is real,” ...

Ad Tech Has Made Life Harder And More Expensive: Furious’ Swartz

COLOGNE — The sea of advertising technology platforms in which the industry is which the industry is currently swimming is threatening to overwhelm. Whilst each platform promises to make life better and easier, the reality may be the opposite. “There is a proliferation of ad technology – ...

Video Is An Antidote To Mobile Ad Blocking: Mediaocean CEO

Advertisers these days seem worried about a litany of technologies with which bad industry actors and consumers alike can bypass advertising. The latest is ad blocking, which Apple’s iOS 9 now supports on mobile web. But that threat to mobile could benefit another media, one ad tech exec reckons. ...

Clients Want Mix Of Programmatic Tools: Tremor Video’s Bill Day

Programmatic advertising is booming, as more ad buyers and sellers switch on to technology that automates, targets and better controls the trading of online inventory. So far, the tech has revolutionized web ads, next up is video. “Programmatic has been huge in display, programmatic is a bit different ...

Programmatic Is Changing The Media Landscape: TubeMogul’s Reid

COLOGNE — So-called “programmatic” technologies for automating, planning, targeting and executing online advertising buys have revolutionised the online display ad sector – now they are making in-roads in to video. “Programmatic is changing the media landscape,” according ...

Customer Experience Comes Before Ad Monetization For Belgium’s Proximus

COLOGNE — Many operators out there are busy launching initiatives to super-target digital TV viewers. But, when you’re a telco with paying subscribers, you’d better be sure you don’t do anything that annoys your paying customers, says a Belgian quad-play provider. “As a telco, ...

Belgium’s Medialaan Gears Up For Dynamic Ad Insertion

COLOGNE — Medialaan, the commercial media operator serving the Flemish-speaking Flanders region of Belgium, began making full shows available online last year. Now it is gearing up to better-monetize its full-show assets with online advertising. “It’s been better than we expected,” ...

Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg

COLOGNE — As an acronym, it doesn’t seem to make any sense. But “IVT” (that’s “invalid traffic”) is now the new industry jargon for what had been called “non-human traffic”, the scourge of online ads being triggered to defraud advertisers using fake ...

Sky Aims To Capitalize On German Online Soccer Demand: Meininger

COLOGNE — Soccer is big in Germany – and that means soccer is watched a lot, not just on traditional TV but also on new online TV services. That’s what the satellite and telco operator Sky Deutschland is discovering in its multi-platform online viewing service brand, Sky Go. “If you ...

Gabe Greenberg, GABBCON
Greenberg’s GABBCON Aims To Demystify Programmatic TV

COLOGNE — This summer, Gabe Greenberg left his post as general manager of advanced and programmatic television at The Trade Desk to launch a conference about programmatic TV advertising. Dubbed GABBCON (the Global Audience Based Buying Conference), the new LA-based enterprise is more than an ...

Bill Wise, Mediaocean 1
comScore + Retrak Merger “Nice,” But Won’t Replace Nielsen, Mediaocean’s Bill...

The news last week about the acquisition of Rentrak by comScore has been hailed by some as the emergence of a new competitor to Nielsen in the TV ratings space.  For Bill Wise, CEO of  TV media buying platform Mediacean, competition is a good thing, and while the newly combined forces will keep Nielsen ...

Virool is Using Facial Recognition for Ad Targeting

Virool, the video adtech platform that provides publishers with a means to monetize video advertising outside of the traditional video player and into the content stream, is analyzing the facial expressions of consumers to measure reactions to specific video ads, explains CEO Alex Debelov, in this ...