Those clever folks at JibJab have debuted an animated "superhero" clip of President Barack Obama. It went live yesterday.
It was shown to President Obama at the Radio and Television Correspondents' Association dinner Friday night
The video is getting a lot of buzz, having been shown broadly, in its entirety, on broadcast television networks, including CBS this morning.
While JibJab has some display advertising, the business model is subscription for customized e-cards. The Obama blitz is clearly a marketing effort to get visitors to sign up for the paid service.
Last fall, I interviewed JibJab co-founder and CEO Gregg Spiridellis about politics and humor.
Kara Swisher has more details, including the integration of JibJab with Facebook Connect.
Andy Plesser, Executive Producer
Posted on 06/20/2009 at 9:00 AM by Andy Plesser