We wonder why Dan Lyons, author of the "Secret Diary of Steve Jobs," the clever, stinging first person send up of Apple CEO Steve Jobs, has restarted is blog. Particularly now that his identity is known and he is a staffer at Newsweek…

When I spoke with Dan last fall in Boston, shortly after he ended the blog and started his new gig at Newsweek, I asked him if it might be tough covering Apple after all those high profile posts and publicity, including a book.  He said it would be tough. 

I would assume it will be tougher now.  But then, it seems it's tough for any journalist to cover the company.

Ryan Tate at Gawker wonders about the reemergence of the Lyons blog.

Here's some of Dan's "real" Apple coverage in Newsweek.

I interviewed Dan ata  technology conference at MIT in September.  At the end of the video, Dan meets one of his often skewered subjects, Robert Scoble.

Here's the take up on Mediabistro.

Andy Plesser, Executive Producer