Google and Universal Music Readying “Deep, Immersive” Music Site

MOUNTAIN VIEW, CA — Vevo is the big music site being created in a partnership between Google's YouTube and the Universal Music Group. It will be a "deep, immersive" music site with e-commerce and revenue share around advertising.

While YouTube is powering the infrastructure of the site, it will be managed separately. Yesterday, there was a widely reported story that Vevo has selected a CEO.

At the Google office on Tuesday, Beet.TV sat down with YouTube's Chris Dale who explained the relations ship between Google and Universal Music Group and the anticipated user experience. The site will launch later this year, he told us.

It is not a joint venture, but a "partnership" Chris explains.

Here's a report from Wired.com in April with more information.

Andy Plesser, Executive Producer

By Andy Plesser on May 9, 2009 @beet_tv

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Google and Universal Music Readying “Deep, Immersive” Music Site

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