Wednesday, March 04, 2009

The Video Revolution Happenend by "Accident," Adobe's Jennifer Taylor.....Flash Player 10 Soon to Hit 80 Percent Penetration

SAN FRANCISCO -- A large part of the success of online video can be attributed to the widespread adoption of Flash, a rich media, Web plug-in application which is on nearly all of the world's computers.

Developed at Macromedia, which was then acquired by Adobe, the developers never planned for video as part of the program, says Jennifer Taylor, a former Macromedia exec now with Adobe.

Jen told me that the inclusion of the video codec in Flash Player 6  happened by "accident," a weekend lark by a developer.  She says that she and her colleagues never anticipated the current success of online video.

She says in this interview that Flash Player 10, the latest version, is presently installed on 55 percent of the world's computers, making it the company's fastest software update.  She expects it to reach 80 percent of the world's computers in the "relatively near future."

I interviewed Jen on Monday afternoon at Adobe's San Francisco offices.

--- Andy Plesser, Executive Producer

Disclosure:  Adobe Systems is a sponsor of Beet.TV

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Comments

It makes sense to me. I was watching an interesting video on a website talking about actos lawsuits and lawyers. When I clicked one of the tags, it brought me to a new link but I couldn't watch the video because my device (i-pad) did not support Flash. Come on apple!

 

With today's fast paced internet usage, I believe videos would continue to be a big hit. Nobody really recognizes it's importance because you install it one time and update them occasionally. Videos are far more easier to create for vlogs than creating a simple blog post. As long as they keep current - make it available for most platforms - Flash player will never be forgotten.

 

80% is lower than I thought it would be.

 

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