RNC’s New Media Chief: “There’s going to be a massive need for reactive media”

The Republican National Committee has tapped Todd Herman, veteran Microsoft executive, to head its new media operation.

Back in 2006, I interviewed Todd about the opportunity around online video for "non" media companies. I taped this segment in the New York Microsoft offices.

He said that one of the most important reasons companies need to get into online video is to prepare for "reactive" media – meaning the capability to deal with negative UGC video attacks.

Looks like the RNC has tapped a savvy player for the job. He sure is a believer.

He blogged about his new gig last week. Here's part of his post (eh, rant) about taking the job:

"….. the reality of the new-left: Speaker Pelosi, Majority Leader Reid and President Obama’s professional political staff show alarming signs of being hard-core authoritarian elitists convinced of their own might…"

TechCrunch reported the move earlier today. Here is the announcement from the RNC.

Andy Plesser, Executive Producer

By Andy Plesser on March 23, 2009 @beet_tv

Recent Videos

Streaming’s Dynamism Grows With Ad Placements, Creative: Dentsu’s Brad Stockton

MIAMI – Technological hurdles that hindered the personalization of television advertising are gradually being overcome as media companies seek to maximize the value of their audiences. The Summer Olympics are poised these capabilities alongside the broad reach of linear television, as Comcast’s NBC Universal and FreeWheel plan to do. “What’s really impressive….is to enable the […]

Retail Media Networks Are New Profit Centers in Fragmented Ecosystem: Adaptive’s Drew Cashmore

The allure of retail media is not lost on anyone with a finger on the pulse of the advertising world. Especially for retailers, retail media networks have become a beacon of profitability in a sea of rising operational costs. But what does this mean for the industry at large? In this video interview with Beet.TV, […]

Overcoming ‘Tonnage & Frequency’: Infillion Aims For Human-Centered Ad Approach

MIAMI — Fresh from its acquisition of MediaMath, Infillion is aiming to help the ad industry go beyond math alone. In this video interview with Beet.TV, Andrew Dawson, SVP, Client Partnerships, Infillion, says human-entered creative and interactive engagement provide an antidote to over-exposure. Beet.TV spoke with Dawson at POSSIBLE 2024. The Human Lens in Advertising In […]

Retail Media Can Drive Results on Open Web: Kinesso’s Sean Muzzy

SAN JUAN, PR – Retailers that sell advertising are expanding beyond the confines of their own websites to provide access to what are known as offsite advertising inventories. This progression unlocks the ability to reach audiences based on their purchase histories. “For many advertisers that are more endemic selling in retail, it’s been a great […]

Programmatic Pioneering: Index Exchange Gears Up For Explosion In Live Ads, Election Buys

The advent of live streaming in programmatic advertising is bubbling with potential, yet it’s not without its technical trials. In a media world where live TV programming is still big business, what role does programmatic have? In this video interview with Beet.TV, Andrew Casale, President & CEO of Index Exchange, details the challenges and opportunities […]

Growing In Scale, POSSIBLE Considers What Lays Beyond Miami Beach: Christian Muche

In an industry where the future is often clouded with uncertainty, the glow of optimism shines through the words of Christian Muche, CEO & Co-Founder of Beyond Ordinary Events, organizer of POSSIBLE. After all, in Miami, where the marketing conference was held April 15 to 17, the sun shines brightly this time of year. 2024 […]

Navigating the Outcome-Driven Future of Connected TV Advertising: Moloco’s Richardson

SAN JUAN, PR — In the rapidly evolving world of connected TV (CTV) advertising, a seismic shift is underway. According to Jake Richardson, Head of Connected TV at Moloco, the industry is pivoting from traditional measurement-focused approaches towards a more outcome-centric paradigm. In this video interview with Beet.TV, he says the new approach aims to quantify the […]

Retail Media Networks Reach High-Purchase-Intent Shoppers: Hy-Vee’s Kathryn Mazza

LAS VEGAS – It’s not too late for retailers to start selling advertising if they haven’t already. In many ways, being a later mover is advantageous for retailers who can benefit from the learnings of others. “Building really strong relationships with the merchant team, the marketing teams, operations…those really strong foundation relationships will really help […]

Olympics Will Give Brands Massive Live Audience on Streaming: NBCU’s Peter Blacker

MIAMI – The Summer Olympics in Paris will be another sign that the world has moved past the isolation of the pandemic as millions of people travel to France to see the global sporting event. Millions more will watch the games on television as NBC Universal expands coverage among a wide variety of sports on […]

Yahoo Brings Identity Solution To CTV, Starting With Paramount, Tubi, NBCU, FreeWheel

Yahoo is bringing its cookieless identity solution to Connected TV, to meet an “explosion” in CTV ads, in the latest example of identity technology finding application in TV advertising. According to its announcement: “With Yahoo Identity Solutions services including Yahoo ConnectID and Next-Gen Solutions, Yahoo DSP advertisers can continue to target and measure the performance […]

Clean Rooms Are A Game-Changer: TransUnion’s Rudich

SAN JUAN, PR — One of the hottest software trends in ad-tech has been the emergence of “clean rooms”. The software helps companies combine and overlay data sets in a privacy-compliant manner, allowing for deduplication, segment creation and so on. For Gillian Rudich, VP, Strategic Partnerships, TransUnion, clean rooms offer transparency and privacy, as well as […]

Shopper-Loyalty Program Delivers Audience Insights: Walgreens’ Abi Subramanian

LAS VEGAS – Walgreens, the storied drugstore chain founded in Chicago in 1901, took a bigger step into the digital age with the founding of its retail media network in 2020. Walgreens Advertising Group, or WAG, is another way for the company to connect customers with trusted brands. “I always wanted to be part of […]

News Content, Streamed Sports Are Favorable for Brands: Magna Global’s Stacey Stewart

SAN JUAN, PR – An estimated $11.1 billion this year will be spent on political advertising in the United States as Donald Trump and Joe Biden vie for second terms as president. Amid the barrage of political ads, independent or undecided voters will seek reliable, fact-based news – and that’s a good reason for consumer […]

Streaming TV Drives Shoppable Moments for Brands: Roku’s Jeff Katz

SAN JUAN, PR – Streaming television pioneer Roku not only has more than 80 million active accounts for advertisers to reach, but also which with whom to transact. These shoppable features mark an evolution of the platform beyond driving subscriptions for direct-to-consumer services such as Netflix and Disney+. “Consumers have more of an affinity for […]

AI & Person-Level Identifiers Drive Results in Retail Media: Epsilon’s Dave Peterson

LAS VEGAS – Publicis Groupe’s Epsilon unit aims to make advertising on retail media networks more effective with this month’s launch of Epsilon Retail Media. The platform applies artificial intelligence and person-level identifiers in the ad server to help brands target shoppers on retailers’ media properties and the open web. “When we talk about person-level […]

CTV Transparency Underpins Growth in Media Spending: PHD’s Katie Klein

SAN JUAN, PR – Many consumers have shifted their television viewing to streaming video, leading advertisers to set aside a bigger portion of their media budgets to connected television. However, they have faced frustrations with determining whether their ads are being seen within the walled gardens of video apps for smart TVs. “Transparency in connected […]

AI-Powered Video Technology Takes Center Stage: KERV AI’s Wolff

SAN JUAN, PR — In an era where advertisers seek to captivate audiences with more engaging and personalized content, cutting-edge AI technology is transforming the way we understand and interact with video advertising. One company is harnessing the power of AI to create immersive experiences that drive business outcomes for advertisers and publishers alike. In this […]

POSSIBLE Showcases Marketing Innovation: Uber’s Seho Lee

The POSSIBLE conference in Miami on April 15 to 17 will bring together advertising and marketing executives to share ideas and insights on the latest innovations that shape brand management. “I’m really excited about POSSIBLE this year,” Seho Lee, head of sales, strategic verticals at Uber Technologies, said in this interview with Lisa Granatstein, editorial […]

Retail Media Networks Must Evolve to Secure Media Dollars, Digitas CEO Stresses

The landscape of digital commerce and advertising is evolving rapidly, and nowhere is this more apparent than at industry events like ShopTalk. The big retail conference is evolving as the industry sees the fusion of retail with advertising, in the shape of retail media. In this video interview with Beet.TV at the event, Amy Lanzi, CEO […]

Retail Media Networks Have Major Offsite Ad Potential: Dentsu Media’s Bruce Williams

SAN JUAN, PR – Retailers that sell digital advertising on their own websites are looking to expand these capabilities throughout the open web with what is known as offsite advertising. A key strength is audience targeting based on the purchase histories of their customers. “The expansion of offsite is really delivering on a lot of […]

Innovid Releases Harmony Direct to Optimize CTV Ads

Innovid on Tuesday launched its Harmony initiative to help optimize the advertising ecosystem for connected television. As part of the effort, the adtech company released Harmony Direct to help ensure that more advertiser dollars go to video publishers. “We’re about to see a significant jump in the growth of CTV,” Zvika Netter, co-founder and chief […]

RNC’s New Media Chief: “There’s going to be a massive need for reactive media”

Share: RNC’s New Media Chief: “There’s going to be a massive need for reactive media”

Direct Link:

Embed Code:

Recent Videos