AUSTIN — We caught up with Blip.tv CEO and co-founder Mike Hudack at SXSW to learn about the integration of Blip.tv onto Boxee.
Here is more on the news by Daisy Whitney, reporting on TV Week.
— Andy Plesser, Executive Producer
Blip.tv is Integrated onto Boxee, Mike Hudack Explains
Recent Videos
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MIAMI — What would you do with advertising if you had one of the world’s leading large language models at your fingertips. Amanda Richman would balance AI with humanity. The former Mindshare North America CEO joined Microsoft Advertising as VP, Global Media Sales, in March 2024, just as advertising interest in AI was piquing. Microsoft, […]
People’s Shopping Data Underpin Ad Targeting: Instacart’s Suzanne Skop
MIAMI – Shopping habits changed dramatically during the pandemic as millions of consumers brought groceries online for the time. Delivery service Instacart is a pivotal part of that shift, and is building on its shopper data with a growing advertising business. “We’re going beyond just grocery, and that gives us an incredible opportunity to see […]
Ulta Beauty’s UB Media Glows Up Retail Media With a Spark of Joy and Robust Data
In beauty retail, standing out means more than just offering the best products; it involves creating an experience that resonates with consumers and advertisers alike. In this video interview with Beet.TV, Alyson Soderberg, Sr. Director at UB Media, the advertising arm of Ulta Beauty, shared her insights into what she sees as the advantages of the […]
The Future of Advertising is Machine Learning-Driven: Moloco’s Simon
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Identity Begins At Home: TransUnion’s Rudich On Post-Cookie ROI
SAN JUAN, PR — As the digital landscape continues to fragment, advertisers face the daunting challenge of reaching consumers who are scattered across an ever-expanding universe of media channels and platforms. For Gillian Rudich, the complexity of today’s ecosystem necessitates a sophisticated approach to understanding and engaging with audiences. In this video interview with Beet.TV, Rudich, […]
Snap Takes Creator Creds, AR Focus To The NewFronts
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Google’s McDonald Goes Long & Short On CTV Ad Future
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Deep Learning A Game-Changer for Predicting Consumer Behavior, Cognitiv’s Fain Says
MIAMI — How do you understand consumer behavior in the multi-channel world of abundance, choice and fragmentation? Jeremy Fain is bringing “deep learning” to the party. In this video interview with Beet.TV at POSSIBLE 2024, the CEO and Co-Founder of Cognitiv explains why the technology could help the ad business. Ingesting First-Party Data: The Fuel […]
Streaming’s Dynamism Grows With Ad Placements, Creative: Dentsu’s Brad Stockton
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Retail Media Networks Are New Profit Centers in Fragmented Ecosystem: Adaptive’s Drew Cashmore
The allure of retail media is not lost on anyone with a finger on the pulse of the advertising world. Especially for retailers, retail media networks have become a beacon of profitability in a sea of rising operational costs. But what does this mean for the industry at large? In this video interview with Beet.TV, […]
Overcoming ‘Tonnage & Frequency’: Infillion Aims For Human-Centered Ad Approach
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Retail Media Can Drive Results on Open Web: Kinesso’s Sean Muzzy
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Programmatic Pioneering: Index Exchange Gears Up For Explosion In Live Ads, Election Buys
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Growing In Scale, POSSIBLE Considers What Lays Beyond Miami Beach: Christian Muche
In an industry where the future is often clouded with uncertainty, the glow of optimism shines through the words of Christian Muche, CEO & Co-Founder of Beyond Ordinary Events, organizer of POSSIBLE. After all, in Miami, where the marketing conference was held April 15 to 17, the sun shines brightly this time of year. 2024 […]
Navigating the Outcome-Driven Future of Connected TV Advertising: Moloco’s Richardson
SAN JUAN, PR — In the rapidly evolving world of connected TV (CTV) advertising, a seismic shift is underway. According to Jake Richardson, Head of Connected TV at Moloco, the industry is pivoting from traditional measurement-focused approaches towards a more outcome-centric paradigm. In this video interview with Beet.TV, he says the new approach aims to quantify the […]
Retail Media Networks Reach High-Purchase-Intent Shoppers: Hy-Vee’s Kathryn Mazza
LAS VEGAS – It’s not too late for retailers to start selling advertising if they haven’t already. In many ways, being a later mover is advantageous for retailers who can benefit from the learnings of others. “Building really strong relationships with the merchant team, the marketing teams, operations…those really strong foundation relationships will really help […]
Olympics Will Give Brands Massive Live Audience on Streaming: NBCU’s Peter Blacker
MIAMI – The Summer Olympics in Paris will be another sign that the world has moved past the isolation of the pandemic as millions of people travel to France to see the global sporting event. Millions more will watch the games on television as NBC Universal expands coverage among a wide variety of sports on […]
Yahoo Brings Identity Solution To CTV, Starting With Paramount, Tubi, NBCU, FreeWheel
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Clean Rooms Are A Game-Changer: TransUnion’s Rudich
SAN JUAN, PR — One of the hottest software trends in ad-tech has been the emergence of “clean rooms”. The software helps companies combine and overlay data sets in a privacy-compliant manner, allowing for deduplication, segment creation and so on. For Gillian Rudich, VP, Strategic Partnerships, TransUnion, clean rooms offer transparency and privacy, as well as […]
Shopper-Loyalty Program Delivers Audience Insights: Walgreens’ Abi Subramanian
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News Content, Streamed Sports Are Favorable for Brands: Magna Global’s Stacey Stewart
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