Believe It! comScore Chair Tells Beet.TV: Online Video Ads Provide Huge “Lift” of 40 Percent in Increased Buying

HOLLYWOOD – comScore, which closely tracks the online viewing and shopping of 2 million individuals, has found extraordinary "lift" in online video advertising on consumer behavior.

In an interview with Beet.TV, comScore co-founder and chairman Gian Fulgoni says that exposure to online video advertising can lead to a 40 percent increase in buying a product or service.

We caught up with him after his keynote address at OMMA conference. Daisy Whtney has a report on his speech up on NewTeeVee.

Andy Plesser, Executive Producer

By Andy Plesser on March 24, 2009 @beet_tv

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Believe It! comScore Chair Tells Beet.TV: Online Video Ads Provide Huge “Lift” of 40 Percent in Increased Buying

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