Predictions for 2009 from Ad Age's Michael Learmonth: Most Media Companies Will Do Deals with YouTube

Most media companies will do deals with YouTube in 2009, ending what has been a confrontational relationship for many, expects Michael Learmonth, staff reporter at Advertising Age and veteran reporter of digital media, having worked for the Industry Standard, Reuters and Variety.  Michael recently blogged for the Silicon Alley Insider. 

Michael thinks that the ownership of exclusive, unique content is key to monetization, not aggregation or syndication schemes.  We agree.

I sat down with Michael at the Mogulus studio in downtown Manhattan where we taped several segments last month. This is good overview of the business. Check it out.

Read Michael's story about Hulu published yesterday.

-- Andy Plesser, Executive Producer