Video Consumption is "Social," MySpace and YouTube Execs Say: AOL's Truveo Gets Most Views via "Related" Video Recommendations

At MySpaceTV, some two thirds of videos are consumed on user profile pages, according to Cristian Cussen, speaking yesterday at the Beet.TV online Video Roundtable.  Fellow panelist Laura Lee from YouTube said that social referrel is a big driver along with search on Google and YouTube. 

For Truveo, the giant AOL-owned search engine, the big driver of video consumption is the presentation of related videos, which drives two thirds of the search results, said president Peter Kocks. 

Finishing up this segment on search and discoverability was Suranga Chandratillake, CEO of Blinkx, the San Francisco-based search engine company which uses speech-to-text technology to understand what is being said in millions of videos.

It's not surprising that the most successful video sharing sites are about, well, sharing.  But for video publishers seeking to get broad viewership and create "viral" video, understanding search and discoverability is essential. This section of the panel was a good one.  Hope you will check it out.

The event was co-moderated by Erick Schonfeld, co-editor of TechCrunch, Dan Farber, editor-in-chief of CNET News.com and myself.

Update 10/30 : Great roundup story about the event by Saul Hansell in The New York Times "Bits"

Andy Plesser, Executive Producer