TechCrunch50 runner-up FitBit, a fitness and sleep cycle tracking device that will go on sale next year for $99, has raised $2 million from True Ventures, SoftTech VC and several angel investors, Mark Hendrickson at TechCrunch reports today. This appears to be the first round of institutional funding for the company, according to Hendrickson.
I interviewed FitBit CEO James Park after his presentation at the conference. You can read my previous post about the company here.
The wireless, rechargeable sensor can be worn on clothing or in a pocket and uploads data–which includes calories burned and steps taken–to a user account on the company website.
–Kelsey Blodget, Associate Producer