Jeremy Allaire, Brightcove Chairman and CEO, visited Beet.TV recently to demonstrate the new platform. It uses a new kind of dynamic delivery which adjusts the bitrate to the viewers’ bandwidth.
Brightcove 3 has enhanced workflow functionality, which is appealing to big publishers.We understand that some big publishers will announce using the platform over the next few days.
The new solution provides a three-tier offering geared for small, medium and enterprise-sized customers. The three tiers offer different pricing schemes and publishing control tools. As Brightcove had been geared toward bigger publishers, the new lower-end service might appeal to many smaller companies and institutions for which is cheaper and easier to use, we are told.
— Andy Plesser, Executive Producer