Animoto Platform Creates Unique, Quality Video with the Click of a Button

Michael Arrington wrote that Animoto "is one of those start-ups that has success written all over it," and it's hard not to be impressed by their platform. Users simply upload pictures and music and Animoto automatically makes them into a high-production quality 30-second video; longer videos cost $3 a piece or $30 a year.

Animoto made the custom videos for TechCrunch50 conference that played on screens throughout the venue. I've posted one below.

Animoto launched in the August of 2007 and when it emerged from beta late last month, four million unique videos had been produced on its platform, according to a Mashable report. CEO Brad Jefferson told me the platform mimiciks the post-production process for film and television and eliminates the time and expense usually involved.

--Kelsey Blodget, Associate Producer