Retailing Will Have a “Virtual Reality” Soon, Dartmouth Professor Predicts

By on 09/09/2007 7:41 PM @beet_tv

In Australia today, Paul Twomey, CEO of ICANN declared that virtual worlds are the future of global commerce.   Today’s New York Times reports how a "virtual" fashion world is taking  shape in Second Life.

Above is my interview with professor Eric Johnson of the Tuck School of Business at Dartmouth.  Dr. Johnson heads the school’s digital studies group.  He explains how virtual world will be inevitably be part of the "real" retail world.

— Andy Plesser

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