Popcorn_4 Cable companies have invested billions in creating an effective video on demand (VOD) but studios are balking at making much content available, at least right now,  writes Randall Stross in today’s New York Times:

According to Craig Moffett, vice president and senior analyst at Sanford C. Bernstein & Company, cable’s video-on-demand is well positioned, technically speaking, to be the preferred way that movies reach the home, but the Cable Guys cannot get access to Hollywood’s products: “They built a Ferrari of a delivery engine, but the content owners didn’t show up.”

Seems the problem of content flow extends to Netflix and Blockbuster.  So, despite all the great online and cable-based delivery, there are slim pickins.

Despite the reluctance of Hollywood, more content will inevitably flow as demand increases and consumers are given opportunities to watch video outside of the "walled garden" of cable VOD.

Below is a related segment on entertainment and technology.  My buddy Tony Perkins interviewed Intel’s Jerry Brandt at the AlwaysOn summit in Palo Alto earlier this month.  Jerry heads the company’s Content Services Group.

—  Andy Plesser

Grab the code of this interview.