The rapid transformation of advertising around premium television content is providing marketers, distributors and programmers with new ways to buy and monetize inventory; and to identify and serve the preferences of defined audience groups and of individual households.
This transformation is being driven by new viewing preferences across screen and by growing competition with ad-free subscription services. The industry is moving ahead with new forms of data along with advanced buying and selling platforms. Marketers and their agencies are responding with changes in ad load, and with new kinds of creative units which can be optimized and interactive.
The Town Hall will involve some 15 speakers in conversations with our moderators. The host of the Town Hall is Rob Norman, the longtime Global Chief Digital Officer of GroupM. Confirmed speakers include Doug Ray, Chairman, Dentsu Aegis Media; Laura Desmond; GroupM’s Chief Investment Officer NA Lyle Schwartz; Vice’s Dom Delport; Ben Winker. Chief Investment officer OMD; Tim Castree, Global CEO, Wavemaker; Kristin Dolan, CEO 605; Jamie West, SVP Sky(London). Others to be announced shortly.
The Town Hall will take place on June 6 in the Henry Luce Auditorium at Meredith Corporation, 225 Liberty Street. Welcome reception at 3:00 pm. Town Hall from 4:00 pm – 6:00 pm.
The program will also include two days of studio taping of some 20 participants in Meredith Studios. The taping, the sessions and the Town Hall clips will comprise a valuable body of content which will both mark the state of the industry and define its expectations for the future. The Beet.TV videos will be widely shared and viewed for months and years to come.
Beet Retreat In the City, Gala Sunset Reception
Immediately following the conclusion of the Town hall, will be a reception with many alumni from past Beet Retreats. The party will take place on Meredith’s rooftop garden overlooking the Hudson.
Invitation Only and our Fundraiser for Puerto Rico
Attendance to the Town Hall and reception is free and by invitation only. We ask our guests to join our fundraising efforts for Puerto Rico with an optional contribution to the Boys & Girls Clubs of Puerto Rico. There will be a charity auction on-site. This group is providing invaluable leadership to the young people of Puerto Rico. Please find our video of the Boys & Girls Clubs, produced in November in San Juan.
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