Privacy & Identity

AI’s Transformation of Omnichannel Personalization Has Only Just Begun: IAS’s Jim Egan
AI’s Transformation of Omnichannel Personalization Has Only Just Begun: IAS’s Jim Egan
7 Jan 2025
CTV Advertising Gains From More Powerful Contextual Signals: Beachfront’s Marni Rommel
CTV Advertising Gains From More Powerful Contextual Signals: Beachfront’s Marni Rommel
18 Dec 2024
Data Collaboration Is Key to Results-Driven Advertising: Snowflake’s Bill Stratton
Data Collaboration Is Key to Results-Driven Advertising: Snowflake’s Bill Stratton
11 Dec 2024
First-Party Data Are Driving Next Stage of Addressability: PMG’s Sam Bloom
First-Party Data Are Driving Next Stage of Addressability: PMG’s Sam Bloom
5 Dec 2024
Streaming Advertising Has a ‘Consistency Challenge’ for Audience Targeting: OpenAP’s Levy
Streaming Advertising Has a ‘Consistency Challenge’ for Audience Targeting: OpenAP’s Levy
24 Nov 2024
Personalization, AI Excite Quigley-Simpson CEO Fremont – If Used Wisely
Personalization, AI Excite Quigley-Simpson CEO Fremont – If Used Wisely
21 Nov 2024
Ad Personalization Remains Key Goal Amid Privacy Worries: Microsoft Advertising’s Paul Farrow
Ad Personalization Remains Key Goal Amid Privacy Worries: Microsoft Advertising’s Paul Farrow
12 Nov 2024
Power of Audience Identifiers, First-Party Data Will Show at Beet Retreat Santa Monica 2024
Power of Audience Identifiers, First-Party Data Will Show at Beet Retreat Santa Monica 2024
7 Nov 2024
Privacy Promise Is Paramount for CMX in Retail Media Explosion
Privacy Promise Is Paramount for CMX in Retail Media Explosion
3 Nov 2024
ANA’s Aquila Powering Up For Cross-Screen Measurement With Kantar Panel
ANA’s Aquila Powering Up For Cross-Screen Measurement With Kantar Panel
24 Oct 2024
Seema Patel Sees Hispanic Graph Navigating Privacy Imperatives
Seema Patel Sees Hispanic Graph Navigating Privacy Imperatives
29 Sep 2024
Data Collaboration Evolving Beyond Clean Rooms to Power Digital Ecosystem: LiveRamp’s Stanichev
Data Collaboration Evolving Beyond Clean Rooms to Power Digital Ecosystem: LiveRamp’s Stanichev
16 Sep 2024
Audience Measurement in a Privacy-First World – Mastercard’s Scott Lichtenthal
Audience Measurement in a Privacy-First World – Mastercard’s Scott Lichtenthal
8 Sep 2024
Contextual AI Redefines Brand Storytelling in a Post-Cookie World: GSD&M’s Kersey
Contextual AI Redefines Brand Storytelling in a Post-Cookie World: GSD&M’s Kersey
2 Sep 2024
Aggregated and Anonymized Data Drives Business Outcomes for Brands: Mastercard’s Mohamed Abdelsadek
Aggregated and Anonymized Data Drives Business Outcomes for Brands: Mastercard’s Mohamed Abdelsadek
20 Aug 2024
Audience Identifiers for CTV Ads Rely on Privacy-Safe Cloud
Audience Identifiers for CTV Ads Rely on Privacy-Safe Cloud
20 Aug 2024
LiveRamp, Kinective, TripAdvisor Execs Say The Sky’s the Limit For Clean Room
LiveRamp, Kinective, TripAdvisor Execs Say The Sky’s the Limit For Clean Room
19 Aug 2024
Identity Resolution Forms Cornerstone of Privacy-Safe Addressability, Measurement
Identity Resolution Forms Cornerstone of Privacy-Safe Addressability, Measurement
18 Aug 2024
IAS CEO: Safeguard Your Brand in the Era of AI-Powered Misinformation
IAS CEO: Safeguard Your Brand in the Era of AI-Powered Misinformation
12 Aug 2024
TikTok, PMG Experts Say Ad-Measurement Is Key for Social-Video Success
TikTok, PMG Experts Say Ad-Measurement Is Key for Social-Video Success
11 Aug 2024