Privacy & Identity

First-Party Data Are Driving Next Stage of Addressability: PMG’s Sam Bloom
5 Dec 2024
Streaming Advertising Has a ‘Consistency Challenge’ for Audience Targeting: OpenAP’s Levy
24 Nov 2024
Personalization, AI Excite Quigley-Simpson CEO Fremont – If Used Wisely
21 Nov 2024
Ad Personalization Remains Key Goal Amid Privacy Worries: Microsoft Advertising’s Paul Farrow
12 Nov 2024
Power of Audience Identifiers, First-Party Data Will Show at Beet Retreat Santa Monica 2024
7 Nov 2024
Privacy Promise Is Paramount for CMX in Retail Media Explosion
3 Nov 2024
ANA’s Aquila Powering Up For Cross-Screen Measurement With Kantar Panel
24 Oct 2024
Seema Patel Sees Hispanic Graph Navigating Privacy Imperatives
29 Sep 2024
Data Collaboration Evolving Beyond Clean Rooms to Power Digital Ecosystem: LiveRamp’s Stanichev
16 Sep 2024
Audience Measurement in a Privacy-First World – Mastercard’s Scott Lichtenthal
8 Sep 2024
Contextual AI Redefines Brand Storytelling in a Post-Cookie World: GSD&M’s Kersey
2 Sep 2024
Aggregated and Anonymized Data Drives Business Outcomes for Brands: Mastercard’s Mohamed Abdelsadek
20 Aug 2024
Audience Identifiers for CTV Ads Rely on Privacy-Safe Cloud
20 Aug 2024
LiveRamp, Kinective, TripAdvisor Execs Say The Sky’s the Limit For Clean Room
19 Aug 2024
Identity Resolution Forms Cornerstone of Privacy-Safe Addressability, Measurement
18 Aug 2024
IAS CEO: Safeguard Your Brand in the Era of AI-Powered Misinformation
12 Aug 2024
TikTok, PMG Experts Say Ad-Measurement Is Key for Social-Video Success
11 Aug 2024
Traveler Media Offers Ad Targeting at Multiple Touchpoints: United’s Richard Nunn
7 Aug 2024
How Identity and Outcomes Close the Performance Gap
7 Aug 2024
TransUnion’s Spiegel: Why Audience Intelligence Is the Key to Marketing
7 Aug 2024