Privacy & Identity

OpenAP Receives Investment From Snowflake Ventures to Help Expand Data Clean Room for TV Advertisers
OpenAP Receives Investment From Snowflake Ventures to Help Expand Data Clean Room for TV Advertisers
17 Oct 2022
Who’s At Home? Truthset Aims For More Accurate IDs
Who’s At Home? Truthset Aims For More Accurate IDs
2 Oct 2022
Solving Measurement Starts At Home: Blockgraph’s Manningham
Solving Measurement Starts At Home: Blockgraph’s Manningham
22 Sep 2022
Consumer Identifiers Are Key to Holistic View of TV Audiences: Paramount’s Travis Scoles
Consumer Identifiers Are Key to Holistic View of TV Audiences: Paramount’s Travis Scoles
21 Sep 2022
Flight To Quality Means Intermediaries, Too: TransUnion’s Vermeulen
Flight To Quality Means Intermediaries, Too: TransUnion’s Vermeulen
25 Aug 2022
First-Party Is Fuel For The Future Foundation: Oracle’s McBride
First-Party Is Fuel For The Future Foundation: Oracle’s McBride
16 Aug 2022
Prepare For New Privacy Law With First-Party Data: LiveRamp’s Prasad
Prepare For New Privacy Law With First-Party Data: LiveRamp’s Prasad
10 Aug 2022
Media Interoperability Will Unlock More Revenue Growth: Comcast Advertising’s James Rooke
Media Interoperability Will Unlock More Revenue Growth: Comcast Advertising’s James Rooke
3 Aug 2022
Contextual Ads Must Be Part of Premium Viewer Experience: Mars’s Ron Amram
Contextual Ads Must Be Part of Premium Viewer Experience: Mars’s Ron Amram
27 Jul 2022
Marketers Are Gaining More Tools for Ad Measurement: Omnicom’s Ben Hovaness
Marketers Are Gaining More Tools for Ad Measurement: Omnicom’s Ben Hovaness
27 Jul 2022
Content, Context & Culture Provide Key Insights to Brands: OMD’s Caitriona Henry
Content, Context & Culture Provide Key Insights to Brands: OMD’s Caitriona Henry
20 Jul 2022
Contextual Advertising, First-Party Data Shape CTV Strategies: Camelot’s Sam Bloom
Contextual Advertising, First-Party Data Shape CTV Strategies: Camelot’s Sam Bloom
23 Jun 2022
FreeWheel’s Multi-ID Matching Game Defrags The Industry In Cannes
FreeWheel’s Multi-ID Matching Game Defrags The Industry In Cannes
23 Jun 2022
CTV Will Anchor Campaigns As Programmatic Advertising Expands: Viant’s Dave Simon
CTV Will Anchor Campaigns As Programmatic Advertising Expands: Viant’s Dave Simon
7 Jun 2022
Next Step For Multi-ID Targeting Is Retail Media Networks: Tapad’s Connon
Next Step For Multi-ID Targeting Is Retail Media Networks: Tapad’s Connon
6 Jun 2022
Only The Hispanic Graph Can Grow Your Business: TelevisaUnivision’s Donna Speciale
Only The Hispanic Graph Can Grow Your Business: TelevisaUnivision’s Donna Speciale
17 May 2022
Contextual Ads Help to Prepare for Cookieless Web: Ford’s Marla Skiko
Contextual Ads Help to Prepare for Cookieless Web: Ford’s Marla Skiko
17 May 2022
First-Party Data, Media Context & Ad Creative Have Key Roles in Cookie-Less Future: Molson Coors’s Brad Feinberg
First-Party Data, Media Context & Ad Creative Have Key Roles in Cookie-Less Future: Molson Coors’s Brad Feinberg
3 May 2022
InfoSum’s Trade Desk Match-Up Pairs First-Party Data, UID 2.0
InfoSum’s Trade Desk Match-Up Pairs First-Party Data, UID 2.0
28 Apr 2022
How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham
How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham
21 Apr 2022