Data & Identity

Xperi’s TiVo Expands Beyond DVR Roots Based on Troves of Viewer Data: Fariba Zamaniyan 
8 Apr 2025
Personalization, Retargeting Key to Albertsons’ CTV Approach
7 Apr 2025
Transaction Data Provides Key Insights Into Consumer Behavior for Brands: Chase Media Solutions’ Lauren Griewski
3 Apr 2025
Smarter Contextual Targeting is Driving CTV Ad Innovation: Initiative’s Carl Strum
2 Apr 2025
Yahoo’s Joshua John: Advertisers Must Demand Better Transparency in CTV Buys
31 Mar 2025
Beyond Stereotypes: Seedtag Sees CTV Opportunity in Holistic, Omnichannel Approach
31 Mar 2025
Contextual Alignment and Mindset Marketing Underpin Brand Safety: GumGum’s Kerel Cooper
25 Mar 2025
Why Psychographics and Predictive Data are Reshaping Marketing: AnalyticsIQ’s Anna Brantley
24 Mar 2025
Streaming TV Advertising Repeats Cable’s Problems: Simulmedia’s Jonathan Steuer
22 Mar 2025
Commerce Media Evolution Positions Retailers as Media Powerhouses: Index Exchange’s Lori Goode
18 Mar 2025
TransUnion Emerges as Key Connector in Fragmented Media Ecosystem: Julie Clark
16 Mar 2025
Data-Driven Strategies Are Crucial to Navigating Programmatic Advertising Landscape: Horizon’s Nav Singh
15 Mar 2025
The AI-Powered Shift from Demographics to Dynamic Personas
12 Mar 2025
Advanced Identity and Measurement Bring Clarity to Chaotic Ad Market: TransUnion’s Dave Oliveira
11 Mar 2025
Airlines’ Media Networks Could Rival Retail’s Data Power, Zenith’s Hotchkiss Says
9 Mar 2025
Yahoo Exec: Roku Partnership Brings Convergent TV, Addressability, Supply Path Optimization
9 Mar 2025
Traveler Media Takes Off: TransUnion’s Julie Clark on Measuring a Moving Target
3 Mar 2025
Connected TV Evolves, Unlocking New Opportunities for Advertisers: Unilever’s Aaron Sobol
27 Feb 2025
OMD’s Irving: Tech Partners Streamline Cross-Platform Execution
19 Feb 2025
A Pact to Act: TransUnion’s Julie Clark Looks Forward to Beet Retreat San Juan 2025
17 Feb 2025