Content Signals

Integration With Amazon’s Ad Marketplace Supports CTV Growth: IRIS.TV’s Richie Hyden

1 Sep 2022

Our Incredible Week at Cannes: Now the Massive Video Output

30 Jun 2022

Viewership Follows Investments in TV Programming: GroupM’s Brian Wieser

7 Feb 2022

Original Content Provides Better Context for More Advertising: Tubi’s Mark Rotblat

17 Jan 2022

Innovation Pushes Brand Storytelling in New Directions: NBCUniversal’s Josh Feldman

13 Jan 2022

Content Identifiers Help to Spur Large-Scale Ad Reach: IRIS.TV’s Field Garthwaite

13 Dec 2021

Context Is Rebooted For CTV: IRIS.TV’s Hyden

6 Dec 2021

Univision’s Lin Can Tie TV Ad Outcomes To Search Behavior

2 Dec 2021

Cultural Relevance Is Heart of Building Audiences: Warner Music’s Benjamin Blank

29 Nov 2021

Data Signals Validate Contextual Ad Targeting: PHD’s Joshua Palau

22 Sep 2021

NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking

22 Jul 2021

Content Personalization Underpins Microtargeting of Ads: Tubi’s Adam Lewinson

11 May 2021

Of Pods & Context: Mike Baker On CTV’s Opportunities For Improvement

5 May 2021

Branded Content, Consumer Insights Underpin Sports Strategy: Turner’s Tina Shah

26 Jan 2021

‘No Going Back’ to Content-First Targeting in Sports: Effectv’s James Rooke

24 Jan 2021

With Quibi Shows, Roku Goes Long On Short-Form AVOD

12 Jan 2021

Advertisers Want Mix of Traditional Spots, Branded Content: Altice’s Jon Steinberg

18 Nov 2020

Inclusive Marketing More Important Than Ever & Music Drives the Conversation

8 Sep 2020

Wavemaker’s Amanda Richman Frames the The NewFronts: Tonality, Creativity with a Service Focus

7 Jun 2020

Advertisers Want Agility & Insight: Meredith’s Borsa

1 Jun 2020