Content Signals

Original Content Provides Better Context for More Advertising: Tubi’s Mark Rotblat
17 Jan 2022
Innovation Pushes Brand Storytelling in New Directions: NBCUniversal’s Josh Feldman
13 Jan 2022
Content Identifiers Help to Spur Large-Scale Ad Reach: IRIS.TV’s Field Garthwaite
13 Dec 2021
Context Is Rebooted For CTV: IRIS.TV’s Hyden
6 Dec 2021
Univision’s Lin Can Tie TV Ad Outcomes To Search Behavior
2 Dec 2021
Cultural Relevance Is Heart of Building Audiences: Warner Music’s Benjamin Blank
29 Nov 2021
Data Signals Validate Contextual Ad Targeting: PHD’s Joshua Palau
22 Sep 2021
NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking
22 Jul 2021
Content Personalization Underpins Microtargeting of Ads: Tubi’s Adam Lewinson
11 May 2021
Of Pods & Context: Mike Baker On CTV’s Opportunities For Improvement
5 May 2021
Branded Content, Consumer Insights Underpin Sports Strategy: Turner’s Tina Shah
26 Jan 2021
‘No Going Back’ to Content-First Targeting in Sports: Effectv’s James Rooke
24 Jan 2021
With Quibi Shows, Roku Goes Long On Short-Form AVOD
12 Jan 2021
Advertisers Want Mix of Traditional Spots, Branded Content: Altice’s Jon Steinberg
18 Nov 2020
Inclusive Marketing More Important Than Ever & Music Drives the Conversation
8 Sep 2020
Wavemaker’s Amanda Richman Frames the The NewFronts: Tonality, Creativity with a Service Focus
7 Jun 2020
Advertisers Want Agility & Insight: Meredith’s Borsa
1 Jun 2020
Amobee’s Ryanne Laredo: Combatting Covid-19 Misinformation with Industry Partners
9 Apr 2020
Nielsen’s Bradbury: Consumption Won’t Trail Off Due to Coronavirus, but It Will Change
18 Mar 2020
OpenSlate’s Foyle: Audience and Content Impact Measurement Is a ‘Utopia’ for Clients
30 Jan 2020