AI in Advertising

‘Agentic Flows’ Supercharge AI’s Capabilities for Marketers: Kinesso’s Graham Wilkinson
4 Dec 2024
IAS Expands Microsoft Advertising Tie-Up, Sees AI ‘Supercharging’ Marketing
1 Dec 2024
Creativity Flows out of TikTok’s Symphony
1 Dec 2024
Personalization, AI Excite Quigley-Simpson CEO Fremont – If Used Wisely
21 Nov 2024
Consumers in Early Stages of Generative AI Adoption: Publicis, Microsoft Research
18 Nov 2024
Ad Personalization Remains Key Goal Amid Privacy Worries: Microsoft Advertising’s Paul Farrow
12 Nov 2024
AI Drives 4X Return on Ad Spend: DoubleVerify’s Smith
6 Nov 2024
Dentsu Seeing Productivity ‘Skyrocket’ In Microsoft Advertising AI Partnership
29 Oct 2024
P&G’s Marc Pritchard on Addressing the Complexities in the Advertising Industry
28 Oct 2024
Microsoft Advertising’s Longo on Copilot’s ‘Conversational Canvas’, Agentic Ad Future
27 Oct 2024
TikTok Aims to Optimize Ad Campaigns With AI-Powered Solutions
22 Oct 2024
TikTok Exec: Advertisers Relying on Last Click are ‘Leaving a Lot of Money on the Table’
13 Oct 2024
Advanced Metrics Are Critical for Ad-Supported Premium Content: Mobian’s Jonah Goodhart
6 Oct 2024
AI Set to Accelerate Contextual Advertising Beyond Human Intuition: Digitas’ Liane Nadeau
17 Sep 2024
Contextual AI Promises Personalization With Depth, Meaning, Trust: IPG’s Jayna Kothary
15 Sep 2024
Microsoft Advertising’s MacGregor on Audience Scale & Leadership Lessons
9 Sep 2024
Giving AI a Heart: Digitas’ Jones on Supercharged Context
4 Sep 2024
Contextual AI Redefines Brand Storytelling in a Post-Cookie World: GSD&M’s Kersey
2 Sep 2024
Large-Language Models Drive AI Innovation in Advertising
26 Aug 2024
Gen AI’s Powerful Capabilities Fuel Innovation for Marketers
21 Aug 2024