Agencies

Upfronts Still Matter: Pooja Midha Explains Why TV’s Biggest Sales Tradition Isn’t Going Anywhere
Upfronts Still Matter: Pooja Midha Explains Why TV’s Biggest Sales Tradition Isn’t Going Anywhere
3 Jun 2025
Brand Entertainment Must Compete with Hollywood, Not Just Other Brands: Digitas’ Mark Book
Brand Entertainment Must Compete with Hollywood, Not Just Other Brands: Digitas’ Mark Book
26 May 2025
Brand Storytelling Is Undergoing a Renaissance With Platform-Driven Creativity: Digitas’ Atit Shah
Brand Storytelling Is Undergoing a Renaissance With Platform-Driven Creativity: Digitas’ Atit Shah
21 May 2025
Pfizer’s Josh Palau: In-House Media Teams Create Speedy ‘Goal Alignment’
Pfizer’s Josh Palau: In-House Media Teams Create Speedy ‘Goal Alignment’
21 May 2025
AI and Deep Learning Poised to Reshape Media Planning: Assembly Global’s Art Binder
AI and Deep Learning Poised to Reshape Media Planning: Assembly Global’s Art Binder
19 May 2025
Icon Media Direct’s Minnie Dimesa: Independence at The ‘Speed of Innovation’
Icon Media Direct’s Minnie Dimesa: Independence at The ‘Speed of Innovation’
18 May 2025
Dentsu’s Jeff Greenspoon: AI, Deep Learning and the End of the ‘Free Pass’ in Media Performance
Dentsu’s Jeff Greenspoon: AI, Deep Learning and the End of the ‘Free Pass’ in Media Performance
12 May 2025
Wavemaker’s Basgen: Gaming Is Now the ‘Dominant Cultural Force’
Wavemaker’s Basgen: Gaming Is Now the ‘Dominant Cultural Force’
11 May 2025
TripleLift CEO Dave Helmreich on Creative Innovation, Publisher Value and New Era of Ad Performance
TripleLift CEO Dave Helmreich on Creative Innovation, Publisher Value and New Era of Ad Performance
8 May 2025
Digitas’ Nadeau: AI Is An Accelerant, Creative Is The Next Frontier
Digitas’ Nadeau: AI Is An Accelerant, Creative Is The Next Frontier
6 May 2025
Zero Code’s Dario Raciti: How Gaming Became the New Mass Media
Zero Code’s Dario Raciti: How Gaming Became the New Mass Media
4 May 2025
Life After Upper-Funnel: Mediaocean’s Bill Wise on TV’s Performance-Driven Efficiency Quest
Life After Upper-Funnel: Mediaocean’s Bill Wise on TV’s Performance-Driven Efficiency Quest
1 May 2025
Microsoft Advertising’s Jonathan Stringfield: Gaming’s Engagement Creates New Advertising Frontier
Microsoft Advertising’s Jonathan Stringfield: Gaming’s Engagement Creates New Advertising Frontier
10 Apr 2025
Havas Media’s Diana Bernstein: Focusing on ‘Micro-communities’ Is Bigger Than Geo-targeting
Havas Media’s Diana Bernstein: Focusing on ‘Micro-communities’ Is Bigger Than Geo-targeting
9 Apr 2025
Tariff Turmoil Threatens Ad Market Stability: Madison and Wall’s Brian Wieser
Tariff Turmoil Threatens Ad Market Stability: Madison and Wall’s Brian Wieser
6 Apr 2025
Tariff Shockwaves Rattle Adtech Sector: LUMA CEO Terence Kawaja Warns of Industry Fallout
Tariff Shockwaves Rattle Adtech Sector: LUMA CEO Terence Kawaja Warns of Industry Fallout
6 Apr 2025
EssenceMediacom’s ‘100 Days of AI’ Transforms Marketing from Briefs to Measurement
EssenceMediacom’s ‘100 Days of AI’ Transforms Marketing from Briefs to Measurement
5 Apr 2025
Smarter Contextual Targeting is Driving CTV Ad Innovation: Initiative’s Carl Strum
Smarter Contextual Targeting is Driving CTV Ad Innovation: Initiative’s Carl Strum
2 Apr 2025
Scaling Live Event Advertising Requires Infrastructure, Workflow Innovations: Index Exchange’s Hazan
Scaling Live Event Advertising Requires Infrastructure, Workflow Innovations: Index Exchange’s Hazan
31 Mar 2025
How Marketers Can Balance Brand Building and Commerce: Mindshare’s Ritu Trivedi
How Marketers Can Balance Brand Building and Commerce: Mindshare’s Ritu Trivedi
30 Mar 2025