Zenith’s Bonori On How Machine Learning Helps Drive Real-Time Marketing

COLOGNE – Clients want their agencies to be as far upstream as possible in the planning process and are taking a more holistic approach to performance goals, says Vittorio Bonori, Global Brand President of Zenith, which is “obsessed” with performance. “Because for the first time commerce and communication are converging, we can really track performance […]

 
 

Advertisers Will Demand More Transparency: Zenith US CEO

Advertisers don’t just want cheaper ad rates – they will increasingly search for more insight in to how their spend is really working, predicts one ad agency exec. “Client transparency is certainly going to be a big hot topic,” according to Zenith US CEO Dave Penski. “Are they getting what they’ve been promised? “Driving down […]

 
 

Collective and Zenith Launch TV Analytics Tool

LOS ANGELES — Here at the 4A’s annual meeting, Collective, the New York-based digital advertising technology company, and media agency Zenith, have debuted a TV analytics tool that provides TV planners with data to plan linear television ad buys. The alliance was announce in July. For an overview on the product and its introduction, we […]