Of Automation & Ethics: Kinesso’s Paolozzi On Brands’ Quest For Better

2020 has fused together existential challenges with some of the biggest potential opportunities. Together, it makes for a heady cocktail – change, even enforced change, can lead the industry to make overdue changes, to a brighter tomorrow. In this video interview with Beet.TV, Vin Paolozzi, Chief Investment Officer with Interpublic Group’s Kinesso unit, talks about […]

 

Kinesso Is Connecting Dots Between Datasets: Paolozzi

Vin Paolozzi probably expect to be launching a new marketing data engine on the cusp of a global pandemic that has put half the world’s consumers in lockdown. But that’s what he got. Still, the chief investment officer of Kinesso, the division IPG launched in October to provide data-driven capabilities to clients, thinks the unit […]

 

Magna Global Will Bypass Some Ad Exchanges: Paolozzi

IPG Mediabrands’ media arm has been through the rise of programmatic ad exchanges and the emergence of private marketplaces which give enhanced control. Now it wants to bypass some ad exchanges and deal directly with publishers. In this video interview with Beet.TV, Vin Paolozzi, Magna Global EVP innovation, explains that the unit needs to reduce […]