Tinuiti

CANNES – The scramble for first-party data may have been a necessary reaction to signal loss, but it has left many brands with a new problem: a trove of information they don’t fully know how to use. For many, the promise of a unified customer view remains fractured by internal technology silos and a lack […]

It is a different year, but conversations about likely dominant platforms once again occupy media watchers’ thoughts. This year, perhaps more than most, however, change is in the air. In this video interview with Beet.TV, Nii Ahene, Chief Strategy Officer, Tinuiti, a performance digital marketing agency, says he sees three big trends emerging: the rise […]