Tim Armstrong’s Personal Mantra: Make Other People Successful

These days, Tim Armstrong may be best known for running one of the world’s leading digital media businesses. But, two decades ago, when online media were just getting going, Armstrong made his first business foray by launching a print media business. It didn’t work out so well. In fact, the newspaper he launched with a friend, “Beginnings of Boston,” […]

 

Careers in AdTech Will be Powered by Digital Transformation, AOL CEO Tim Armstrong

Less than 10 percent of e-commerce and advertising is powered digitally —  but that will inevitably change. And the looming transformation will provides a twenty to thirty-year “tailwind” for the entire adtech and media industry which will mean vast opportunities for young people entering the industry, says Tim Armstrong, CEO and Chairman of AOL Inc in this video. Also […]

 

Success And Failure Are Two Sides Of Same Coin: AOL’s Armstrong

Today, Tim Armstrong is credited with having turned around one media company, as the resurrection and recent sale of AOL suggests. But, in 1993, when a 23-year-old Armstrong was embarking on his first foray in to the media business, things weren’t quite so rosy. Fresh out of a six-month stint in investment banking, after realizing the […]

 

AOL CEO Armstrong Looks Ahead to a Consumer-Centric Economy

If you heard the economy was about to go in to “reverse”, you would probably be pretty worried. But consumers should actually welcome the coming era with open arms, according to AOL CEO Tim Armstrong – for, what he dubs “the reverse economy” will leave them richer. “Corporations make a tremendous amount of profit from individual consumers giving […]

 

AOL Links with Publicis in Latest Programmatic Agency Alliance

AOL Inc. has been working closely with major media agencies including IPG Mediabrands and Havas Media around its programmatic offering. This week, it announced an alliance with the Publicis Groupe.   According to a company statement,  “The move will provide VivaKi, and effectively all agencies inside Publicis Groupe, greater access to premium reserved – including […]

 

Programmatic Brings “Singularity” to Ad Marketplace, AOL’s Tim Armstrong

Automation is allowing advertisers to find the consumers that are important to them while publishers are offering up targeted consumers in an emerging scenario which AOL CEO Tim Armstrong frames as “singularity.” We spoke with him yesterday at the Adap.tv Worldwide Publisher Conference about the growth of automated buying, the global expansion of Adap.tv and […]

 

AOL’s Armstrong: Native Ads Need ‘Human’ Familiarity

LAS VEGAS — Marketing land is abuzz about “native advertising” – the hybridized presentation of marketing in the guise of publisher editorial. As different publishers and agencies approach the opportunity in different ways, the commonly accepted notions of what constitutes an ad and how you recognize it begin to break down. AOL CEO Tim Armstrong wants […]

 

Tim Armstrong on AOL’s “Bigggest Story:” Integration with Mediaocean and FreeWheel

Says Tim Armstrong, CEO of AOL, the biggest news at the company’s NewFront event is the integration of AOL’s inventory with the big, universal video ad buying platform called Mediaocean with video ad serving firm FreeWheel.  We spoke with him at the end of the presentation. More on the AOL/Mediaocean/FreeWheel implementation in this Ad Age […]