A+E Sales Extensions Benefit Advertisers And Viewers: VP DeMarco

With the right number of partnerships and extended sales forces, national television networks can provide local and national advertisers with “a higher frequency of opportunity,” says A+E Networks’ Jason DeMarco. In the process, there can be a reduction in repetitive ads. A+E’s core sales team handles linear, set-top box VOD and on-demand digital, Demarco explains […]

 
 

More National Brands Executing TV Locally: Premion’s Wilson

While discussions about consumer identity graphs “are continuing to emerge,” TEGNA’s Premion has been working on two of them. One is in conjunction with 4INFO and the other, for connected-TV devices, is with MadHive, according to Premion President Jim Wilson. 4INFO has long made custom identity graphs for Premion to identify certain audiences, Wilson explains […]

 
 

TEGNA’s Daigle Explains Data And Analytics Partnership With Alphonso

TEGNA’s new partnership with Alphonso  provides advertising campaign attribution across linear television and OTT “in one fell swoop” and enhances the local station group owner’s consultative sales approach, says VP of Sales Intelligence Jessica Daigle. “We’ve entered into a new era where people are not buying platforms. It’s not just TV is the only game […]

 
 

Premion’s OTT And Connected-TV Solution Draws Local And National Advertisers

When local television station group owner TEGNA launched Premion in 2016 for one-stop OTT advertising, it didn’t know just how quickly local advertisers would take to OTT and connected-TV. “The point is that local caught on really fast,” says Premion President Jim Wilson. “We wanted to make sure that there was an opportunity to bring […]

 
 

As TV Platforms Converge, So Do Buyers: Premion’s Wilson

Buyers of digital media and buyers of traditional television are “kind of meeting in the middle” when it comes to OTT and connected-TV” is the viewpoint of Premion’s Jim Wilson. They are attracted not just by audience reach but tying business outcomes to exposures. A division of TEGNA, Premion is an advertising platform for regional […]

 
 

Hearst’s Lustgarten Explains The Importance Of TIP Initiative For Local Broadcast

SAN FRANCISCO – As national television networks are coming together to standardize audience targeting, local broadcasters know they need to make the buying and selling of their inventory easier to execute. For Hearst Television and several others, one vehicle is the TIP Initiative hosted by the trade group TVB. “Local TV still has the majority […]