Elevated Video: CTV Views From TripleLift, Havas, Dentsu, Tastemade, Team Whistle, MediaScience, Amagi, GroupM

What is the role of native advertising in TV? Certainly, basic product placements and infomercials have existed for a long time. But now, new techniques offered by connected TV platforms promise a lot more. In Elevated Video, a Beet.TV leadership series presented by TripleLift, eight executives explored what that opportunity looks like. 1. Content ad […]

 
 

Tastemade’s Imberman Feasts On A Full Menu Of Ad Options

If there were a recipe for creating a modern, multi-channel media empire for millennials, Tastemade might have written it. Founded in 2012, the company publishes videos on global cuisine and has grown its distribution footprint across a plethora of social platforms, over-the-top TV devices, software services and MVPDs. In this video interview with Beet.TV, Jeff […]

 
 

Lines Between Traditional, Digital Media Continue To Blur: Assembly’s Lee

Amid all the hoopla that accompanies the Digital Content NewFronts, something more substantial is taking place. It’s the blurring of lines between traditional and digital media, as evidenced by the growing number of new partnerships. Whether it’s Twitter and ESPN or Disney and Tastemade, “To me, that was very encouraging seeing all these partnerships form […]

 
 

Tastemade Puts Brand Video On The Menu

LAS VEGAS — Tastemade, a food and travel publisher and community whose producers and users publish video reviews, has steadily built up over 350,000 video subscribers on its YouTube channel. Now it is hoping more brands will take an opportunity to leverage that audience. Programming head Oren Katzeff tells Beet.TV the company has a studio, a […]