Sonata Insights
Gen AI Ads: Consumers More Bearish Than Ad Execs, and the Gap Is Widening
PALM SPRINGS, CALIF. – The advertising industry’s rush to embrace AI-generated creative may be outpacing its understanding of how audiences actually receive it. New research suggests ad executives are misreading their own consumers – and the misalignment is getting worse, not better. A study conducted by Sonata Insights in partnership with the IAB found that […]