After IPG Sale, Acxiom’s LiveRamp Is Now ‘Neutral’: CEO Howe

SANTA BARBARA — It takes a pretty seismic change for a company to sell its core, to focus only on a part that it later acquired. But that’s what ad-tech Acxiom – a data warehouse firm that sells consumer profiles to the world’s largest companies, available to advertisers and ad-tech platforms for advanced customer targeting – […]

 
 

Acxiom CEO: “GDPR is Just the First Step in the Journey”

Its share price is still rebuilding after being battered by Facebook’s decision to cut ties in March, but Acxiom is trying to see profound ad industry challenges as opportunities. Acxiom is a data warehouse firm that sells consumer profiles to the world’s largest companies, available to advertisers and ad-tech platforms for advanced customer targeting. In one […]

 
 

Joining The Dots Is About To Get Hot: Acxiom’s Howe

COLOGNE — So much data, so many new ad tech platforms. Anyone who has seen a lumascape will recognize the confusion that fragmentation wreaks. But there is a way to pull the piece back together, says an ad tech boss. “One of the key buzzwords that we’re going to be hearing about over and over again […]