Twitter Aligns with iSpot.tv & NBCU for New Measurement Initiative

Twitter returned to this week’s IAB NewFronts digital ad showcase touting new and extended premium-publisher tie-ups to potential advertisers. The social network first used the event in 2017. This time, it is also announcing a deal with iSpot.tv and NBCU. In this video interview with Beet.TV, Sarah Rosen, Head of US Content Partnerships, explains the […]