Programmatic Can Stop CTV Over-Reach: Samba TV’s Coon

LONDON, UK — The great thing about connected TV ads is being able to target the right kind of viewing household. The flip side of that is, in a fragmented media ecology, the risk of over-exposing viewers to the same ad across multiple devices. Robert Coon, chief revenue officer, Samba TV, believes new software can […]


Outcomes Are the New Table Stakes: Samba TV’s Coon on TV’s New Efficacy

SAN JUAN, Puerto Rico – In the emerging world of new TV advertising capabilities, answering Wanamaker’s paradox is becoming a real possibility. New features include attributing consumer actions back to TV ad exposure. In this video interview with Rob Williams at Beet.TV’s Beet Retreat San Juan, Robert Coon, Chief Revenue Officer, Samba TV, explains why […]