retail media
The Trade Desk’s Jill Smith: Retail Media’s Next Wave Requires Breaking Down Internal Silos
CANNES – The Trade Desk is betting that retail media’s future depends on traditionally separate divisions within retailers learning to work together toward common goals. “We are so excited about the ‘One Retail’ vision that we have at The Trade Desk,” Jill Smith, the ad tech platform’s VP Business Development, Retail, told Beet.TV contributor David […]
Infillion’s Jeremy Woodlee: Retail Media Networks Are Entering Their Second Era
Retail media networks have figured out how to build successful businesses on their owned properties. Now they’re ready for something bigger, according to Jeremy Woodlee, GM for Enterprise at Infillion. “I would call the end of the first era — for a lot of them — is right now,” Woodlee told Beet.TV. “They figured out […]
Instacart Sees Retail Media Graduating to Upper Funnel Tactics: Miller
Companies like Instacart have built huge ad businesses quickly, in large part due to their ability to drive immediate transactions right on their platforms. In fact Insider Intelligence pegs Walmart (42%) and Instacart (41%) as the two fastest growing ad vehicles in 2023. In a recent episode of Next in Media, Ali Miller, Instacart’s vice […]