retail media

ORLANDO, FL — The combination of media and commerce promises to eliminate the linear consumer journey and enable marketers to achieve objectives from awareness to conversion within single video experiences. “The convergence of media and commerce is no longer evolving — they have converged to the point where they are one and the same. Commerce […]

The combination of connected TV ads, retail media, and artificial intelligence offer marketers many compelling propositions. One possible value is the ability to know that an ad led to a completed purchase rather than having to rely on the “guesswork” of proxy metrics like ad clicks. In a larger sense, that could fundamentally change how […]

LAS VEGAS — The retail media network explosion mirrors the programmatic advertising boom 15 years ago in a lot of ways to Digitas North America’s’ Chelsea Monaco. As the convergence of shopping, advertising, and media becomes more solidified, the wide retail media could look a lot smaller in the near-future.  “If you look at what […]

Marketers need to demand more of artificial intelligence than just seeing it as a tool to find the lowest-cost ad prices. “AI shouldn’t be just finding cheap CPMs. No one wins at that. It’s about connecting the sellers and the buyers,” Rebecca Bonell, senior director, Business Development at OpenX, told Beet.TV contributor David Kaplan. This […]

LAS VEGAS — The “too-late target” is a perennial problem of the programmatic age. And it’s particularly cringeworthy when an ad tech professional experiences a targeted ad after they have already purchased the item they’re subsequently seeing on their digital screen.  “If I go into an electronic store to buy a new laptop or a […]

Retail data has evolved from custom audience building within a handful of networks to becoming a critical component that enhances first-party data sets, creating more dimensional customer understanding when integrated through clean room environments. “When you’re looking at Acxiom data plus retail data, it just makes a more three dimensional picture more so than if […]

Retail stores represent untapped media channels that can deliver storytelling and emotional connection at the critical point of purchase decision, moving beyond traditional “buy now” messaging to create memorable brand experiences. “We see the opportunity of bringing storytelling into the retail environment as a huge opportunity,” Kelly Torgeson, director of Business Development at Walgreens Advertising […]

NEW YORK, NY — Getting clarity on advertisers’ return on investment remains the main challenge in media measurement, even as speed and precision become increasingly important in an environment where global advertising spend approaches $1 trillion with 75% allocated to digital channels, noted Cara Pratt, president of Retail & Media at Circana. “If marketers aren’t […]

AMENIA, NY — The retail media landscape is heading toward a decisive split between sustainable businesses and complementary revenue streams as brands demand accountability from an increasingly crowded marketplace. “Some retailers, as publishers, are driving sustainable businesses right now, some are complementary revenue, and that that’s something in the next 12 months or 18 months […]

CANNES – The days of running a successful media campaign with just a few creative assets are over, according to Aaron Sobol, Unilever’s head of North American Media Investment and Data Governance. “It might’ve been the case a few years ago that you could have a decently performing media campaign with a few assets, but […]

CANNES – The Trade Desk is betting that retail media’s future depends on traditionally separate divisions within retailers learning to work together toward common goals. “We are so excited about the ‘One Retail’ vision that we have at The Trade Desk,” Jill Smith, the ad tech platform’s VP Business Development, Retail, told Beet.TV contributor David […]

Retail media networks have figured out how to build successful businesses on their owned properties. Now they’re ready for something bigger, according to Jeremy Woodlee, GM for Enterprise at Infillion. “I would call the end of the first era — for a lot of them — is right now,” Woodlee told Beet.TV. “They figured out […]

Companies like Instacart have built huge ad businesses quickly, in large part due to their ability to drive immediate transactions right on their platforms. In fact Insider Intelligence pegs Walmart (42%) and Instacart (41%) as the two fastest growing ad vehicles in 2023. In a recent episode of Next in Media, Ali Miller, Instacart’s vice […]