David & Goliath Brands Will Play Together In CTV Ad Space: Mediaocean’s McGrory

SANTA MONICA — As connected TV advertising matures and takes shape, which kinds of brands stand to win – large or small? Perhaps the answer is “both”. In this video interview with Beet.TV, Mediaocean chief development officer Ramsey McGrory explains how small companies will get a leg-up – and why that will drive continued spending […]


Retailer Media Networks Show Power of Shopper Data: Mediaocean’s Ramsey McGrory

First-party data about consumers are much more valuable to marketers as stricter privacy laws in several regions give people more control over how their personal information is shared. Amid the boom in ecommerce, retailers that sell advertising space on their websites are harnessing their first-party data to help marketers improve their targeting. That capability makes […]