Publitalia ’80 (Mediaset)
Italy Leans In To Cross-Screen TV Measurement
We have seen Joint Industry Committees (JICs) in Sweden and even now the US come together to try to crack cross-screen TV ad measurement. Now the industry in Italy is doing the same. In this video interview with Beet.TV, Andrea Conte, Director, Product Development & Data, Publitalia ’80 (Mediaset), explains how the market there is […]