Every Stage of Movie Life Is Opportunity for Brands: Chicken Soup’s Philippe Guelton

NEW YORK – As brands seek ways to broaden the reach of their advertising campaigns, streaming aggregator Chicken Soup for the Soul Entertainment has multiple touchpoints with consumers. Its distribution includes thousands of in-store DVD kiosks after last year’s $370 million acquisition of Redbox. “Redbox is a unique platform. It is really the only one […]


New-Look Crackle Serves Up Positive Content, Lighter Ads: Guelton

A year after Sony sold a majority stake in its Crackle video service to the company behind Chicken Soup For The Soul, things are looking up. Crackle had struggled to find its place in a world increasingly dominated by YouTube and Netflix. But the sale to Chicken Soup for the Soul Entertainment, which produces entertainment […]