“NowThis News” Puts Micro Marketing Video On Giant Mall Screens

Pretty quietly this year, a news startup has crept up that, unlike large incumbent publishers, is producing news specifically for millennials’ short attention spans – in quick-fire mobile videos posted through Vine and Instagram. Now NowThis News is beaming this micro mobile content on to hundreds of screens in malls and college campuses – and […]

 
 

“Valley Girl” Finds Millions of Video Views on “Out of Home” Screens

CANNES – The Valley Girl Show, the video talk show about business produced in Silicon Valley, is finding a big audience in “out-of-home” videos that display in fast food restaurants and other retail locations, says Jesse Draper, actress and founder of The Valley Girl Show. We spoke with her earlier this week at the MIPTV conference […]