Out-of-Home

CANNES – In early June, U.S. out of home ad spending posted its highest-ever Q1 revenue, hitting $1.98 billion. Just looking at that figure from an  Out of Home Advertising Association of America (OAAA) report, indicated that the oldest form of mass media was having a sudden resurgence. But look a little deeper, said Brian […]

Pretty quietly this year, a news startup has crept up that, unlike large incumbent publishers, is producing news specifically for millennials’ short attention spans – in quick-fire mobile videos posted through Vine and Instagram. Now NowThis News is beaming this micro mobile content on to hundreds of screens in malls and college campuses – and […]

CANNES – The Valley Girl Show, the video talk show about business produced in Silicon Valley, is finding a big audience in “out-of-home” videos that display in fast food restaurants and other retail locations, says Jesse Draper, actress and founder of The Valley Girl Show.  We spoke with her earlier this week at the MIPTV conference […]