Contextual Targeting Emerging Quickly: Oracle’s Hulst

LAFAYETTE, CA — We all know the global COVID-19 pandemic is up-ending the rules of business and accelerating trend lines that were already unfurling beforehand. But exactly how do new media habits provoked by the pandemic change the game for marketers? In this video interview with Beet.TV, Oracle’s Michelle Hulst – GVP, Marketing & Strategic […]

 

Mediaocean’s Bill Wise: Convergence Is A Planning & Measurement Problem

If any tech company knows the economic value of traditional television, it’s 51-year-old Donovan Data Systems—now known as Mediaocean. So it’s in a unique position to respect that TV heritage while helping to shepherd the industry to a more digital-like future. “If all we do as an industry is make television look like digital programmatic […]

 

Innovid Integrates Video With Marketing Clouds To Fully Link The Consumer Journey

Video has just been invited to the brand marketing cloud party, courtesy of integration escort Innovid. The new Innovid Marketing Cloud Suite lets marketers link with massive backend systems from Adobe, IBM and Oracle to “synchronize the customer journey across different channels,” Zvika Netter, CEO & Co-Founder of Innovid, says in an interview with Beet.tv. […]

 

Oracle’s Video Chief on Effective Content: Tell Your Customers’ Stories

While the use of video use inside of companies for product introductions and training is growing, the most valuable content a company can make is about customer experience with products and services, advises Linda Crowe, who heads video at software giant Oracle, in this interview with Beet.TV We spoke with her after her keynote address […]