Trust, Consent & Identity: Oracle’s Jacobson On Digital Marketing

The new balancing act in digital media? Successfully gaining identity signals on audiences in an era of identifier deprecation, whilst staying on the right side of privacy imperatives. That is how Samantha Jacobson, Vice President of Strategy and Business Development at Oracle, sees the twin compulsion in ad targeting. In this video interview with Beet.TV, […]

 

We Will Overcome Ad Identity Challenges: Oracle’s Langel

In the ad industry, as in society at large, fissures are everywhere. Deprecation of third-party cookies, Apple’s decision to up-end its IDFA mobile targeting system, the COVID-19 pandemic and civil rights protests – these factors and more mean the industry is going through one of its most turbulent periods. But Chris Langel thinks what lies […]

 

Contextual Targeting Emerging Quickly: Oracle’s Hulst

LAFAYETTE, CA — We all know the global COVID-19 pandemic is up-ending the rules of business and accelerating trend lines that were already unfurling beforehand. But exactly how do new media habits provoked by the pandemic change the game for marketers? In this video interview with Beet.TV, Oracle’s Michelle Hulst – GVP, Marketing & Strategic […]

 

Mediaocean’s Bill Wise: Convergence Is A Planning & Measurement Problem

If any tech company knows the economic value of traditional television, it’s 51-year-old Donovan Data Systems—now known as Mediaocean. So it’s in a unique position to respect that TV heritage while helping to shepherd the industry to a more digital-like future. “If all we do as an industry is make television look like digital programmatic […]

 

Innovid Integrates Video With Marketing Clouds To Fully Link The Consumer Journey

Video has just been invited to the brand marketing cloud party, courtesy of integration escort Innovid. The new Innovid Marketing Cloud Suite lets marketers link with massive backend systems from Adobe, IBM and Oracle to “synchronize the customer journey across different channels,” Zvika Netter, CEO & Co-Founder of Innovid, says in an interview with Beet.tv. […]

 

Oracle’s Video Chief on Effective Content: Tell Your Customers’ Stories

While the use of video use inside of companies for product introductions and training is growing, the most valuable content a company can make is about customer experience with products and services, advises Linda Crowe, who heads video at software giant Oracle, in this interview with Beet.TV We spoke with her after her keynote address […]